inSegment | Competitive Analysis & Market Research Services

A competitive analysis is vital for your company – it involves researching key industry players and gaining in-depth knowledge of the products, services, sales, and marketing strategies they use. We analyze and break down for you how your business stacks up to your competitors and deliver a tailored strategy that allows you to gain the upper hand on the market and outmatch them.

We provide you valuable insights on what your competition’s go-to platforms are and their levels of engagement on them, how many clicks their websites are getting, how well they rank up in search engines, and also gauging the effectiveness of their marketing efforts across all identified channels.

Explore Our Competitive Analysis Process

Identify

Assess

Improve

Maintain

Identify

Competitive Analysis

Identify

We identify who your main competitors are, their main channels of promotion, social media presence, and levels of engagement.

Assess

Competitive Analysis

Assess

For a detailed comparison, we determine what strategies your competition is currently employing and how they stack up compared to your company’s.

Improve

Competitive Analysis

Improve

Based on our assessment, we provide you with a blueprint for enhancing your marketing strategies, including keyword rankings, content, social media, and paid campaigns.

Maintain

Competitive Analysis

Maintain

We never stop evaluating competitors – consistency is one of the hallmarks of inSegment’s business intelligence services. We’ll always keep you up-to-date.

Leverage our Competitive Analysis Services

Gain a competitive advantage with our advanced insights conducted by analysts who help clients understand the competitive landscape.

B2B & Tech

The strategies we deploy based on our extensive research have allowed our B2B and tech clients to improve their keyword rankings, social media reach, and paid campaigns. With this valuable information, our partners get more leads by continuing the approaches that are going well, closing the gap, and, ultimately, overtaking any competitors out-performing in certain digital efforts.

Gain the Upper Hand

Financial Services

We understand the saturated nature of the financial services industry, and our analysis of competitors' channels, social media presence, and engagement levels allows us to craft unique strategies and content changes that help our partners improve their website traffic, leading to more account openings, more loan applications, a boost to the brand, and a significant increase in customer satisfaction.

Outmatch Your Competitors

Retail & eCommerce

Our expert analysts utilize the information we gather from our in-depth competitive analysis to develop marketing strategies and content improvements that will help our clients increase their website traffic, drive their online sales, and improve both customer engagement and customer satisfaction.

Know Your Competition

Higher Education

Our competitive analysis services enable our partners in higher education to stay up-to-date with the latest industry trends and maintain their position as thought leaders. We provide valuable insights into competitors, and use this information to develop tailored marketing strategies that deliver more prospects, more enrollments, a boost to funding, and an overall increase in the school’s long-term reputation and brand awareness.

Improve Marketing Tactics

What our customers are saying

So they did a lot of background checking, and information gathering to understand our competition, who we are as people, what we are as a company, and then what message we want to get out to people.