Data attribution helps your business better understand which channels are driving the most valuable traffic to your website, and how to allocate your marketing budget more effectively. Our team uses third-party tracking tools that provide your company with a plethora of data on visitor behavior by collecting information on the customer journey on partner platforms or apps, generating a holistic view of transactions, applications, and other types of conversions.
Depending on the type of campaign running, call tracking can be another critical component of data attribution. By tracking phone calls, we can understand which marketing campaigns are driving phone leads and sales. By combining third-party tracking and call tracking with other data attribution tools like attribution modeling, inSegment delivers a holistic understanding of your marketing performance. We empower you to make better data-driven decisions and optimize your marketing strategy.
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It doesn’t matter whether it’s our website or talking about digital advertising or helping us write scripts for radio ads, I like the fact that we have a one-stop shop that we can go to for a partnership.
inSegment has been instrumental in helping us build an effective lead-generating machine. This partnership has improved KPIs across the board, including a 33% increase in conversion volume on Google and a 567% increase on LinkedIn.
Data-driven attribution technology provides concrete insights into customer behavior, enabling the use of performance statistics to direct advertising costs to specific formats that produce the best outcomes. See how data-driven attribution in Google products helps boost revenue.