Unlock the Power of Data Attribution

Drive more conversions and revenue with 3rd-party tracking & call tracking

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    Data attribution helps your business better understand which channels are driving the most valuable traffic to your website, and how to allocate your marketing budget more effectively. Our team uses third-party tracking tools that provide your company with a plethora of data on visitor behavior by collecting information on the customer journey on partner platforms or apps, generating a holistic view of transactions, applications, and other types of conversions.

    Depending on the type of campaign running, call tracking can be another critical component of data attribution. By tracking phone calls, we can understand which marketing campaigns are driving phone leads and sales. By combining third-party tracking and call tracking with other data attribution tools like attribution modeling, inSegment delivers a holistic understanding of your marketing performance. We empower you to make better data-driven decisions and optimize your marketing strategy.


    Explore Our 3rd-Party Tracking Services

    Track Behavior
    Identify Best Channels
    Gain Insights
    Constantly Improve
    Improve Experiences
    Increase Leads
    Third-Party Tracking
    Track Customer Behavior

    Third-party tracking allows businesses to track the behavior of visitors across multiple devices and platforms, even if they haven’t filled out a form or made a purchase on the website.

    Third-Party Tracking
    Identify the Best Channels

    By tracking data from different sources, you can understand which channels are driving the most conversions and revenue, and allocate your marketing budget more effectively.

    Third-Party Tracking
    Gain More Insights

    By tracking and analyzing data on visitor behavior, we gain a better understanding of your customers’ wants and needs, and use this information to optimize your marketing strategy.

    Third-Party Tracking
    Constantly Improve

    Third-party tracking helps identify areas of improvement on your website. Tracking on-site data, supplemented with additional information about customers and transactions recorded on 3rd-party platforms and apps, will help close the loop on the entire marketing funnel, and support the optimization of future marketing strategies for improved performance.

    Call Tracking
    Improve Customer Experience

    With call tracking, inSegment improves your customer service by identifying and addressing common issues that customers are calling about. We also provide you insights into their behavior, such as which times of day or days of the week are better suited for calls, or how much time they spend on the phone.

    Call Tracking
    Increase Leads

    We utilize the latest software that allows your company to assign unique phone numbers to different marketing campaigns, so we can track which campaigns are driving the best phone leads and optimize.

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      Leverage our Data Attribution Services

      Our custom data attribution model uses third-party tracking and call tracking to maximize the return on your marketing investment and drive more conversions and revenue.

      Online advertising services for B2B & technology businesses

      B2B & Tech

      Stay ahead of the competition and optimize your marketing campaigns with inSegment’s reliable third-party tracking and call tracking services. Uncover the most effective channels to increase your ROI today.

      Online marketing services for financial & corporate websites

      Financial Services

      In the highly regulated world of financial services, accurate tracking is essential. Don’t leave your success to chance. Trust inSegment’s comprehensive data attribution services to accurately track and attribute your leads, so you can focus on what you do best: growing your business.

      Digital marketing strategies for retail & ecommerce websites

      Retail & eCommerce

      The retail and eCommerce industry is highly competitive, and it’s essential to have a strong data attribution strategy in place. At inSegment, we help our retail and eCommerce partners by providing accurate third-party tracking and call tracking services. Capitalize on every customer interaction.

      Digital advertising for higher education websites

      Higher Education

      In the world of higher education, it’s crucial to track and attribute every lead to the right source. Attract and retain more students with inSegment’s comprehensive data attribution services, including third-party tracking and call tracking. Optimize your marketing spend, track your campaigns, and measure your success with ease.

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      inSegment has been instrumental in helping us build an effective lead-generating machine. This partnership has improved KPIs across the board, including a 33% increase in conversion volume on Google and a 567% increase on LinkedIn.

      Brandon Santos
      Head of Digital, Bombora
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      inSegment advanced our SEM strategy from nonexistent to a fully functioning and optimized lead-generating machine that created a qualified pipeline to sales.

      Michael Kopp
      Head of Demand Generation, Tigera
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      It doesn’t matter whether it’s our website or talking about digital advertising or helping us write scripts for radio ads, I like the fact that we have a one-stop shop that we can go to for a partnership.

      Chris Hendry
      President & CEO, IC Credit Union
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