Account-Based Marketing

Similar to the method we employ during the profiling stage, inSegment’s ABM specialists conduct thorough competitor analysis. This helps us to identify which other companies are competing for the same accounts, as well as the strategy they appear to be using, and an estimate of their budget. By doing this we can identify where our strengths and weaknesses lie in comparison to competitors. With this valuable information, we are able to execute our campaigns efficiently, highlighting our strengths, and taking advantage of your competitors’ weaknesses.

Creating engaging, personalized content for the accounts we target is a key element in inSegment’s ABM strategy. To do this effectively and efficiently, we must understand the specific challenges and pain points that those accounts face. After our meticulous research identifies these topics and pain points, we craft industry-leading content that is tailored to specifically highlight these issues, driving the targets toward your solutions. By doing this, we can demonstrate not only that you understand their business and their needs, but that you have the answers they have been looking for.

inSegment’s experience conceiving and running stellar ABM campaigns means we are able to accurately measure the impact of your ABM strategy. Our ABM specialists regularly report on the effect the campaigns are having by focusing on engagement and revenue growth from the target accounts, as well as account penetration, deal size, and pipeline acceleration. Our reporting helps you to see what works and what doesn’t, and helps to adjust and optimize our approach, to ensure the metrics we measure are moving in the right direction.