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inSegment’s multichannel, data-driven account-based marketing campaigns enable our partners to secure high-value accounts. Aligning our sales and marketing efforts, we use personalized, enticing content to target the specific accounts that our in-depth research has helped us identify as prime targets for your business. We then target individual stakeholders within those accounts, nurturing the relationships as they become your newest clients.
Our research lets us identify your company’s ideal customer profile (ICP), while our competitor analysis enables you to stand out from the crowd. After conceiving and launching your latest ABM strategy, we personalize, optimize, and regularly report on the campaign, ensuring your goals are hit and you see that all-important ROI. Put your account-based marketing needs in the hands of inSegment’s team of industry-leading digital marketing experts.
By taking an in-depth dive into your company, we are able to establish your ideal customer profile (ICP). We create these profiles by looking at several indicators from your business, including the customer base, your annual revenue, your industry, your location, and more. Once we create these profiles, we can better identify which accounts we want to go after, prioritizing those that best match your ICP. When they are chosen, we target them by introducing them to what your company has to offer in a personalized manner that our research has shown us is likely to resonate with them.
Similar to the method we employ during the profiling stage, inSegment’s ABM specialists conduct thorough competitor analysis. This helps us to identify which other companies are competing for the same accounts, as well as the strategy they appear to be using, and an estimate of their budget. By doing this we can identify where our strengths and weaknesses lie in comparison to competitors. With this valuable information, we are able to execute our campaigns efficiently, highlighting our strengths, and taking advantage of your competitors’ weaknesses.
Creating engaging, personalized content for the accounts we target is a key element in inSegment’s ABM strategy. To do this effectively and efficiently, we must understand the specific challenges and pain points that those accounts face. After our meticulous research identifies these topics and pain points, we craft industry-leading content that is tailored to specifically highlight these issues, driving the targets toward your solutions. By doing this, we can demonstrate not only that you understand their business and their needs, but that you have the answers they have been looking for.
inSegment’s experience conceiving and running stellar ABM campaigns means we are able to accurately measure the impact of your ABM strategy. Our ABM specialists regularly report on the effect the campaigns are having by focusing on engagement and revenue growth from the target accounts, as well as account penetration, deal size, and pipeline acceleration. Our reporting helps you to see what works and what doesn’t, and helps to adjust and optimize our approach, to ensure the metrics we measure are moving in the right direction.
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Whatever your niche, inSegment’s ABM campaigns will improve your pipeline.
When creating ABM strategies for our B2B & Tech partners, we utilize the latest technology to plan, create, and run successful campaigns that are based on data and focused on delivering a measurable ROI. The engineering mindset we employ ensures our partners are targeting only the most suitable, most lucrative accounts, so they do not waste time attempting to entice subpar prospects. These campaigns are tested, analyzed, and optimized to make sure they perform exceptionally well throughout their lifecycles.
inSegment has an incredible track record of enabling growth for our partners in financial services thanks to our unique, data-driven approach to ABM. By conducting in-depth research to identify ICPs, successfully exposing competitor weaknesses, and aligning our sales and marketing efforts, we deliver campaigns that highlight target pain points and demonstrate how our banking and credit union partners can satisfy their needs.
Today’s eCommerce market is highly competitive so standing out from the competition has never been more important. Identifying accounts that are interested in your products and services helps drive customers to your site instead of your competitors’. Identifying not just your ICP’s needs and pain points, but also their tendencies and habits allows us to deliver a truly personalized experience that will point them to you as the place to find solutions to their problems.
For schools and colleges in higher education, ABM campaigns are one of the most essential tools at their disposal. Whether you need to reach more students, engage successfully with new investors, or turn previous alumni into long-term donors, you need to understand what makes them tick. Our multichannel, data-driven approach to ABM is the only surefire way to boost your admissions, ensure your student body stays engaged with the institution after graduation and, ultimately, secure your college’s future.
inSegment has been instrumental in helping us build an effective lead-generating machine. This partnership has improved KPIs across the board, including a 33% increase in conversion volume on Google and a 567% increase on LinkedIn.
inSegment advanced our SEM strategy from nonexistent to a fully functioning and optimized lead-generating machine that created a qualified pipeline to sales.