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inSegment’s multichannel, data-driven account-based marketing campaigns enable our partners to secure high-value accounts. Aligning our sales and marketing efforts, we use personalized, enticing content to target the specific accounts that our in-depth research has helped us identify as prime targets for your business. We then target individual stakeholders within those accounts, nurturing the relationships as they become your newest clients.
Our research lets us identify your company’s ideal customer profile (ICP), while our competitor analysis enables you to stand out from the crowd. After conceiving and launching your latest ABM strategy, we personalize, optimize, and regularly report on the campaign, ensuring your goals are hit and you see that all-important ROI. Put your account-based marketing needs in the hands of inSegment’s team of industry-leading digital marketing experts.
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Whatever your niche, inSegment’s ABM campaigns will improve your pipeline.
When creating ABM strategies for our B2B & Tech partners, we utilize the latest technology to plan, create, and run successful campaigns that are based on data and focused on delivering a measurable ROI. The engineering mindset we employ ensures our partners are targeting only the most suitable, most lucrative accounts, so they do not waste time attempting to entice subpar prospects. These campaigns are tested, analyzed, and optimized to make sure they perform exceptionally well throughout their lifecycles.
inSegment has an incredible track record of enabling growth for our partners in financial services thanks to our unique, data-driven approach to ABM. By conducting in-depth research to identify ICPs, successfully exposing competitor weaknesses, and aligning our sales and marketing efforts, we deliver campaigns that highlight target pain points and demonstrate how our banking and credit union partners can satisfy their needs.
Today’s eCommerce market is highly competitive so standing out from the competition has never been more important. Identifying accounts that are interested in your products and services helps drive customers to your site instead of your competitors’. Identifying not just your ICP’s needs and pain points, but also their tendencies and habits allows us to deliver a truly personalized experience that will point them to you as the place to find solutions to their problems.
For schools and colleges in higher education, ABM campaigns are one of the most essential tools at their disposal. Whether you need to reach more students, engage successfully with new investors, or turn previous alumni into long-term donors, you need to understand what makes them tick. Our multichannel, data-driven approach to ABM is the only surefire way to boost your admissions, ensure your student body stays engaged with the institution after graduation and, ultimately, secure your college’s future.
inSegment has been instrumental in helping us build an effective lead-generating machine. This partnership has improved KPIs across the board, including a 33% increase in conversion volume on Google and a 567% increase on LinkedIn.
inSegment advanced our SEM strategy from nonexistent to a fully functioning and optimized lead-generating machine that created a qualified pipeline to sales.