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Account-Based Marketing

Profiling
Competitor Analysis
Personalized Content
Reporting

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    inSegment’s multichannel, data-driven account-based marketing campaigns enable our partners to secure high-value accounts. Aligning our sales and marketing efforts, we use personalized, enticing content to target the specific accounts that our in-depth research has helped us identify as prime targets for your business. We then target individual stakeholders within those accounts, nurturing the relationships as they become your newest clients.

    Our research lets us identify your company’s ideal customer profile (ICP), while our competitor analysis enables you to stand out from the crowd. After conceiving and launching your latest ABM strategy, we personalize, optimize, and regularly report on the campaign, ensuring your goals are hit and you see that all-important ROI. Put your account-based marketing needs in the hands of inSegment’s team of industry-leading digital marketing experts.

    Explore Our ABM Services

    Profiling
    Competitor Analysis
    Personalized Content
    Reporting
    Profiling
    Account-Based Marketing
    Profiling
    1

    By taking an in-depth dive into your company, we are able to establish your ideal customer profile (ICP). We create these profiles by looking at several indicators from your business, including the customer base, your annual revenue, your industry, your location, and more. Once we create these profiles, we can better identify which accounts we want to go after, prioritizing those that best match your ICP. When they are chosen, we target them by introducing them to what your company has to offer in a personalized manner that our research has shown us is likely to resonate with them.

    Identify Your ICPs
    Competitor Analysis
    Account-Based Marketing
    Competitor Analysis
    2

    Similar to the method we employ during the profiling stage, inSegment’s ABM specialists conduct thorough competitor analysis. This helps us to identify which other companies are competing for the same accounts, as well as the strategy they appear to be using, and an estimate of their budget. By doing this we can identify where our strengths and weaknesses lie in comparison to competitors. With this valuable information, we are able to execute our campaigns efficiently, highlighting our strengths, and taking advantage of your competitors’ weaknesses.

    Know Your Competition
    Personalized Content
    Account-Based Marketing
    Personalized Content
    3

    Creating engaging, personalized content for the accounts we target is a key element in inSegment’s ABM strategy. To do this effectively and efficiently, we must understand the specific challenges and pain points that those accounts face. After our meticulous research identifies these topics and pain points, we craft industry-leading content that is tailored to specifically highlight these issues, driving the targets toward your solutions. By doing this, we can demonstrate not only that you understand their business and their needs, but that you have the answers they have been looking for.

    Speak Your Target’s Language
    Reporting
    Account-Based Marketing
    Reporting
    4

    inSegment’s experience conceiving and running stellar ABM campaigns means we are able to accurately measure the impact of your ABM strategy. Our ABM specialists regularly report on the effect the campaigns are having by focusing on engagement and revenue growth from the target accounts, as well as account penetration, deal size, and pipeline acceleration. Our reporting helps you to see what works and what doesn’t, and helps to adjust and optimize our approach, to ensure the metrics we measure are moving in the right direction.

    Measure Your Success