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Account-Based Marketing

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    inSegment’s multichannel, data-driven account-based marketing campaigns enable our partners to secure high-value accounts. Aligning our sales and marketing efforts, we use personalized, enticing content to target the specific accounts that our in-depth research has helped us identify as prime targets for your business. We then target individual stakeholders within those accounts, nurturing the relationships as they become your newest clients.

    Our research lets us identify your company’s ideal customer profile (ICP), while our competitor analysis enables you to stand out from the crowd. After conceiving and launching your latest ABM strategy, we personalize, optimize, and regularly report on the campaign, ensuring your goals are hit and you see that all-important ROI. Put your account-based marketing needs in the hands of inSegment’s team of industry-leading digital marketing experts.

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    Explore Our ABM Services

    Profiling
    Competitor Analysis
    Personalized Content
    Reporting
    Account-Based Marketing
    Profiling
    01

    By taking an in-depth dive into your company, we are able to establish your ideal customer profile (ICP). We create these profiles by looking at several indicators from your business, including the customer base, your annual revenue, your industry, your location, and more. Once we create these profiles, we can better identify which accounts we want to go after, prioritizing those that best match your ICP. When they are chosen, we target them by introducing them to what your company has to offer in a personalized manner that our research has shown us is likely to resonate with them.

    Identify Your ICPs
    Account-Based Marketing
    Competitor Analysis
    02

    Similar to the method we employ during the profiling stage, inSegment’s ABM specialists conduct thorough competitor analysis. This helps us to identify which other companies are competing for the same accounts, as well as the strategy they appear to be using, and an estimate of their budget. By doing this we can identify where our strengths and weaknesses lie in comparison to competitors. With this valuable information, we are able to execute our campaigns efficiently, highlighting our strengths, and taking advantage of your competitors’ weaknesses.

    Know Your Competition
    Account-Based Marketing
    Personalized Content
    03

    Creating engaging, personalized content for the accounts we target is a key element in inSegment’s ABM strategy. To do this effectively and efficiently, we must understand the specific challenges and pain points that those accounts face. After our meticulous research identifies these topics and pain points, we craft industry-leading content that is tailored to specifically highlight these issues, driving the targets toward your solutions. By doing this, we can demonstrate not only that you understand their business and their needs, but that you have the answers they have been looking for.

    Speak Your Target’s Language
    Account-Based Marketing
    Reporting
    04

    inSegment’s experience conceiving and running stellar ABM campaigns means we are able to accurately measure the impact of your ABM strategy. Our ABM specialists regularly report on the effect the campaigns are having by focusing on engagement and revenue growth from the target accounts, as well as account penetration, deal size, and pipeline acceleration. Our reporting helps you to see what works and what doesn’t, and helps to adjust and optimize our approach, to ensure the metrics we measure are moving in the right direction.

    Measure Your Success
    01 - 04

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      Leverage our Account-Based Marketing Services

      Whatever your niche, inSegment’s ABM campaigns will improve your pipeline.

      Online advertising services for B2B & technology businesses

      B2B & Tech

      When creating ABM strategies for our B2B & Tech partners, we utilize the latest technology to plan, create, and run successful campaigns that are based on data and focused on delivering a measurable ROI. The engineering mindset we employ ensures our partners are targeting only the most suitable, most lucrative accounts, so they do not waste time attempting to entice subpar prospects. These campaigns are tested, analyzed, and optimized to make sure they perform exceptionally well throughout their lifecycles.