Search has fundamentally changed. Millions of people now skip Google entirely and ask AI assistants their questions, and those AI systems decide which brands to recommend.
But how do these machines decide? AI Search Optimization, also known as Generative Engine Optimization (GEO), is the discipline of shaping how AI models perceive, cite, and recommend your brand when users ask questions in your space. It combines structured content strategy, authority signals, citation building, and prompt-level testing to ensure your business surfaces consistently – and favorably – in AI-generated answers.
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