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Podcasts & Radio Ads

Market Research
Copywriting
Reporting
Podcast Production & Marketing

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    Whether it’s live-read ads, jingle ads, testimonial ads, sponsorship ads, or personified ads, we know how to create them and turn our radio ads into well-rounded, successful audio advertising campaigns that help businesses build trust and credibility with their audience by delivering valuable information and building a personal connection with listeners.

    We are also equipped to fully produce and promote podcasts, running email, social media, and paid marketing campaigns to make sure the podcast performs to its full potential. We provide partners with top-of-the-range scripts for their ads and episodes, and we also run extensive research to make sure we are targeting the right customers on the right radio channels and podcast platforms. Take your radio advertising to the next level with the help of inSegment.

    Explore Our Radio Advertising Services

    Market Research
    Copywriting
    Reporting
    Podcast Production & Marketing
    Market Research
    Podcasts & Radio Ads
    Market Research
    1

    Our team of experts knows that audio ads can be a cost-effective way to reach specific demographics and interests, so identifying target audiences, their behaviors, and their intent is imperative to a successful podcast or radio advertising campaign. We identify and investigate products, usage, demographics, location, and the listeners’ favorite channels, platforms, and shows to segment the audiences. This puts us in a strong position to create personalized content and scripts that will resonate with listeners, and drive them toward your services and products, providing you with a measurable ROI.

    Listen To The Data
    Copywriting
    Podcasts & Radio Ads
    Copywriting
    2

    Our copywriters write scripts perfectly designed to resonate with your target audience. Building upon the knowledge our market and competitor research gave us, we use specific messaging – including keywords and relevant phrases – to engage listeners in both a tone and a language they understand. Addressing target audiences correctly is key, as both podcasts and radio can be the only method of communication with certain demographics. When done successfully, your brand will gain credibility with listeners, on top of a wave of new customers.

    Speak Your Audience’s Language
    Reporting
    Podcasts & Radio Ads
    Reporting
    3

    Our regular and comprehensive analysis of our partners’ radio and podcast advertising campaigns lets us evaluate the effectiveness of each action we take. We use this information to provide our partners with actionable insights, with which we can collectively make better business decisions. Where we identify new opportunities, we adapt and optimize the campaign to take advantage of these opportunities. All of this results in a perpetual audio advertising campaign that delivers a significant ROI, and positions us well with more insights for the next campaign.

    Inform Your Decisions
    Podcast Production & Marketing
    Podcasts & Radio Ads
    Podcast Production
    4

    As well as ads, we produce, edit, and market podcasts for partners. From planning, writing, and recording, to post-production editing, our team of audio experts creates high-quality, professional-sounding episodes of your podcast. We utilize the content captured and repurpose it into written content, such as blog posts, eBooks, infographics, and social media posts, all to promote the podcast. We then conduct email marketing and paid advertising campaigns, reducing the overall cost of podcast marketing by streamlining various processes.

    PROFESSIONAL PODCAST PRODUCTION