Your message has been launched
Our video advertising expertise means we can effectively use visuals, sound, and storytelling to create video ads that help our partners spark an emotional connection with their audience and stand out in a crowded advertising landscape. Our video ads also showcase the unique features and benefits of a product or service, driving more conversions and increasing customer loyalty.
Steps one and two in creating a customized video advertising strategy for partners involve setting goals together, and properly understanding the target audiences. From there, our content team and analytics team work side-by-side to create and distribute quality content, and then ensure that this content is adjusted and optimized to maximize your ROI. We provide regular, detailed reports to help us and our partners learn from each campaign as we look toward the next one. Run your most successful video advertising campaign yet by turning to inSegment.
After setting goals together, we begin our partnership by deep-diving into your industry, your competitors, and your business. From there, we are able to better understand your audience, and craft ideal customer profiles (ICPs), making it easier to target them effectively throughout the campaign. This research is the backbone of the campaign, allowing us to produce, edit, and distribute compelling video content that drives watchers to conversion.
Our full-scale capabilities mean we can plan effective video advertising strategies and produce, edit, distribute, and promote videos for our clients. We craft messaging that speaks to the viewer, forges a connection with them, includes strong calls-to-action (CTA), and ultimately leads them towards your products or services, providing a healthy boost to your brand in the process. We analyze the campaign from day one, altering content where appropriate to ensure your content remains optimized throughout its lifecycle.
We capitalize on the wealth of data acquired leading up to and during the campaign to analyze each element, providing you with valuable information such as click-through rate (CTR), cost per view (CPV), as well as views and watch time. Our analysis and reporting mean both our teams and yours are kept informed about what needs to change and why, with constant focus on the shared goals we established. Doing this means your video advertising campaign remains optimized, delivering a higher ROI and growing your brand awareness.
inSegment works with us on creating landing pages, doing paid search, and some more interesting, innovative things for the bank, like video advertising, things that we haven’t considered in the past.
It doesn’t matter whether it’s our website or talking about digital advertising or helping us write scripts for radio ads, I like the fact that we have a one-stop shop that we can go to for a partnership.