Business-to-business (B2B) marketing is a special kind of marketing that raises different challenges than business-to-consumer (B2C) marketing. There are more moving parts and people, a more complex decision-making process, and in many cases, a sense of urgency that companies must be able to meet effectively.
At inSegment, we’ve been helping financial services firms, high-tech and software companies, and higher educational institutions cut through the clutter of digital communication to achieve results since 2007. We’ve built a solid reputation during that time period and have a long line of loyal clients behind us.
Recently, we were recognized as a leading Boston SEO company by Clutch, a market research agency based in Washington, D.C. that finds, evaluates, and shares information about top digital agencies around the world. Clutch’s methodology includes a number of quantitative and qualitative research metrics that explore each firm’s technical certifications, experience level, and market presence. Clutch analysts also conduct personal interviews with clients to learn how the agencies approach challenges, develop strategies, and execute customized SEO campaigns.The praise from our clients was clear and consistent.
One client, a global cyber security company, said: “There’s an authentic and deep concern that inSegment has for the success of their clients that I have not experienced with other agencies.”
Another client, a credit union, said: “The biggest thing that stands out is inSegment’s knowledge of SEO. They know how to help grow websites within the search engines.”
We’re proud to have been selected as a top SEO agency. We invite you to learn more about us and our services on our Clutch profile.