Analytics & Reporting
Content Marketing
Lead Generation

What is Content Syndication?

6 minute read

Imagine you’ve spent hours drafting and writing perfect content to market your new product or service catalog on your website. You have done the work to ensure that your copy is engaging, insightful, demarcates a clear call-to-action, and most importantly, is SEO-friendly.

Yet, there still seems to be a lag in traffic increase, overall site engagement, and, thus, sourcing effectual leads. This is most likely so because you have not used any content syndication marketing strategies.

Content syndication definition

Content syndication is the cornerstone of achieving effectual results that lead to increased ROI and an overall increase in generated revenue. Simply put, content syndication involves the act of republishing content that has already been published, on additional websites and channels. The more popular your website is, the more traffic it will get. This is because your content will be shared across different websites.

Content syndication is the bread and butter of any brand awareness campaign. Thus, the development and deployment of the right content marketing tools will mark the difference between growth and stagnancy. Content marketing strategies do not work under rules of generality, the process is not a ‘one-size-fits-all’ gig. These tools and strategies have to be tailor-made to suit the specifics of your business endeavors.

Content syndication is a powerful tool that should not be ignored. Why not let a digital marketing agency that is experienced and successful with content, digital marketing, and marketing handle the implementation? inSegment provides content marketing services unlike any other.

inSegment: Results-oriented content syndication services

inSegment offers quality fast, simple, cost-effective, and successful content syndication marketing services. inSegment’s main focus is generating verified quality leads through the distribution of your business’ content in environments that are contextually relevant.

inSegment offers a unique, simple, and hassle-free content syndication process. With specialized niche features to ensure optimum lead generation for your business. Let’s take a closer look at how the six features of this incredible process work!

1. Digital Assets

A business’ digital assets (i.e. case studies, whitepapers, analyst reports, etc.), are the driving force behind its level of success in reaching its target audience.

inSegment will request that the client share their top digital assets, as the first step in our content syndication process. The best part is that should you require any new/additional assets, inSegment has the resources necessary to create new ones for you!

2. Identification of Target Audience

Secondly, inSegment will then ask that the client share their criteria that best compound a qualified lead. From the geographical location, company size, and job position to customized FAQs, share any criterion-based information you deem relevant.

3. Determine the CPL (Cost Per Lead)

The next stage will be the generation of the client’s CPL for the campaign. This is ultimately determined by both the size of the target audience and the exact amount of leads that the client would like to generate.

4. Campaign Implementation

After creating the content for your campaign, inSegment will generate leads from prospects who provide their information in exchange for your business’s assets. This is done through the use of integrated digital campaigns.

5. Lead Verification

With a large verification team on staff – so you don’t have to source any additional costly perspectives – get your leads verified in a flash! inSegment also generously offers free verification should you receive any bad data that you are displeased with.

6. Ongoing Management and Automation

inSegment’s services are continuous and frequently updated. Whether it’s automating the lead files sent to your business every week, or continuing to integrate directly with your Customer Relationship Management (CRM), we’re here to help you streamline your workflows.

inSegment works around the clock to organize campaigns geared towards sales-qualified leads and closed wins.

That’s Not All Folks!

inSegment provides a variety of resources to help clients gain insights into the key elements that make any marketing campaign successful.

Read about how inSegment helped increase the amount of sales-qualified leads of Kaspersky Labs, in an in-depth case study.

When you are ready to take your business’ brand awareness to the next level, do not hesitate to contact us for more information.