The Future of Digital Marketing: 3 Emerging Trends

Online Marketing

The events of the last year showed all of us how much of an integral part the digital world has become for our everyday lives. We used to think that the world was already heavily digitized when suddenly it totally went from offline to online for the most part of the year, which had an enormous impact on the digital marketing landscape.

Nowadays, it is more important than ever to keep up with the latest trends and future-proof your social media marketing strategy. So, let’s take a look at the latest trends and discover what digital marketers need to focus on to keep the company image under the spotlight.

1. The rise of influencer marketing

Influencer marketing has recently become really popular on social media. It has already surpassed print marketing in terms of popularity on Google Trends.


Digital Trends Print vs Influencer Marketing

The most important thing to note here is that it’s not only the influencers with massive fan-followings who enjoy the popularity of the brands but, most commonly, so-called micro-influencers who have fewer followers but higher engagement among their audience.

An important tip from us on finding a reliable influencer: Always use influencer discovery platforms in order to thoroughly analyze each profile and figure out if it’s genuine or not. This will help you make the entire process of finding an influencer extremely simple.

2. Shorter video content

For a couple of years now, many marketers have already anticipated that video content was going to take over as the primary form of visual content all the way from content generation to ad campaigns.

However, nowadays the shorter the video is, the better for marketers to capture their audience’s attention. Generally speaking, it usually takes a maximum of 10-15 seconds for the viewer to decide if they’re interested in the content or swipe away from it.


Digital Trends Short Video Content

Here are the two ways to utilize video content that are rapidly rising in popularity:

  • TikTok has become the primary source of video content, especially after the launch of TikTok Business which allowed for paid ads to be implemented.

  • Instagram Reels has recently gained huge popularity among businesses and can heavily impact the flow of traffic to your Instagram account as video content becomes of higher interest.

3. Voice search optimization


Digital Trends Voice Search

What is voice search? Apple’s Siri, Google Assistant, and Amazon’s Alexa are the biggest examples of the most renowned voice assistants. Nowadays, voice search has started to play a valuable role in your company’s search engine optimization (SEO) strategy.

According to Forbes, a recent public survey among American online consumers showed that “76% of consumers, ages 18 to 34, had used voice search to find information for a local business in the last 12 months.” And this makes this rising phenomenon something definitely worth thinking about.

Interested in the latest trends?

We at inSegment are constantly discovering, testing, and implementing new technologies, platforms, and growth hacks to benefit our clients. We combine a data-driven approach with innovation and creativity, pushing for new and forward-thinking solutions with each project.

So, grab this opportunity to work with an expert team that can help you leverage the most advanced solutions available for your brand. Get in touch with us today to start planning and executing your fresh digital marketing strategy.