Social Media Advertising

Combining elements of traditional celebrity endorsement with today’s content-driven approach to marketing places influencers, and those for whom they advertise, in a unique, opportunistic position. At inSegment, we go far beyond the basic idea of having someone with an audience talk about your product or service. We implement industry-leading tactics to make sure your influencer marketing campaign is a success. We do this by performing extensive, meticulous market and competitor research, finding you the right partners, and, vitally, marketing to influencers themselves.

As a video-sharing platform, YouTube has the ability to run several different types of advertisements, all of which will benefit your company if implemented correctly. YouTube ads come in many shapes and sizes, including skippable ads within videos, non-skippable ads within videos, video discovery ads, and non-video ads. When utilized effectively, these ads can be your ticket to new leads, more sales, boosted traffic, and increased brand awareness. At inSegment, we understand the value of YouTube ads. Our step-by-step approach to content creation, publication, and optimization means your YouTube ads will be nurtured, almost alive, as they continue to bring more and more potential customers to your website, social channels, or YouTube profile.

The world’s most popular social network, Facebook, is a platform that offers marketers many options when it comes to advertising. The massive, global audience allows integrations with other marketing channels and offers targeted paid ads. Facebook ads can take many forms, including video ads, image ads, carousel ads, collections ads, slideshow ads, and lead generation ads. Here at inSegment, our dedicated professionals walk with you every step of the way, from setting goals and defining your audience to creating and posting content and, of course, tracking the results and optimizing the campaign appropriately.

Twitter has one of the largest and most loyal user bases of all social media platforms. It is ideal for networking – your clients, their clients, and your other work colleagues are all on Twitter – but it is also perfect for advertising. The recent decrease in advertising costs opens the door to many new opportunities for marketers who want to get their ads in front of hundreds of millions of users that have been identified as potential customers. Maximizing Twitter campaigns means dedicating time to staying ahead of current trends and implementing these trends into a constantly evolving strategy that delivers a huge ROI.

Instagram was recently the “new kid on the block” battling social media giants, but thanks to Instagram advertising, the platform has become one of the major players. Influencer advertising was essentially born on Instagram, and when used correctly, it is extremely lucrative. Combining these efforts with paid ad campaigns directed at particular audience groups, and leveraging real-life trends to maximize your potential reach, will leave you with a unique Instagram advertising campaign that will boost your brand, considerably drive traffic and, ultimately, turn prospects into customers.