Your message has been launched
At inSegment, we produce, publish, and promote content that is created for a specific, online targeted audience, designed and disseminated specifically to entice that audience and drive them to your website and landing pages, driving sales, increasing brand awareness and legitimacy, and improving customer relations.
Our content experts work in constant collaboration with our SEO team, ensuring our content is not just pleasing to read, but also functional. We utilize content syndication to make sure your content is widespread across the most important, popular platforms, and our copywriters generate high E-A-T, multimedia content to find your target audience, regardless of the content they consume. Put your content marketing needs in the hands of inSegment.
Our tailored approach to content syndication involves distributing content to your target audience in a contextually-relevant environment, verifying the accuracy of lead data, and delivering quality, qualified leads to you consistently. Identifying not just the target audience, but also the appropriate platforms on which to engage them, is vital. We do this by conducting in-depth research covering all relevant areas including SEO, competitor analysis, and creating your content with a firm focus on identifying your targets, generating more leads, and driving these new leads toward conversion.
SEO goes hand-in-hand with content marketing. Starting with our meticulous keyword research, our SEO specialists also identify the keys to headings and meta descriptions that perform well in search engine result pages (SERPs), helping our copywriters produce functional, fascinating content for your audience. We use internal links to keep targets returning to your various pages, and throughout each piece of content’s lifecycle, everything is analyzed and optimized to deliver a first-class user experience. The synergy between our SEO and content teams delivers more leads and, ultimately, more conversions to our partners.
Our copywriters boast years of experience creating content for partners that shows expertise, authoritativeness, and trustworthiness. In doing so, we enable our partners to engage their audience in a consistent manner, tone, and style, boosting brand awareness and reputation. Our experts plan, create, and publish copy for a host of multimedia formats, allowing you to engage and convert your target audience regardless of which kind of content they consume.
Your message has been launched
Creating top-class content is no longer an option, it is imperative for any business with an online presence. Partner with inSegment to ensure your content stands out from the crowd, regardless of your niche.
inSegment’s content marketing solutions help B2B & technology companies distribute valuable, relevant content that educates their target audience. This establishes their brand as a thought leader, driving profitable customer action. Crafting and sharing written content, such as blog posts, white papers, and reports, along with visual content, including infographics, webinars, and other video content, builds credibility with the target audience, attracting users to the website, and generating more leads and sales.
inSegment’s valued partners in the financial services have seen the difference that expert content marketing can make, especially when operating in a saturated market. Our team of experts creates and disseminates various forms of multimedia content across multiple channels to demonstrate our partners’ expertise, authoritativeness, and trustworthiness. These steps enable our partners to open more accounts, increase loan applications, and boost customer satisfaction. Including educational content is key for banks and credit unions, given the demand from customers that they explain complex financial concepts and products in a simple and accessible way.
Our years of experience working with non-profit organizations has helped us amass ample expertise in generating content that aids these partners in their never-ending battles to raise awareness of their cause, and drive support and action. Storytelling is one of the key components of our content marketing for non-profits. We craft emotional connections and inspire action by sharing stories about the people and communities that our non-profit partners serve. Developing advocacy campaigns is another key factor, mobilizing our partners’ supporters to take action on the specific issues discussed. These tactics and more combine to increase donations, volunteerism, and advocacy, allowing these organizations to have an even greater impact in their cause area.
Retail and eCommerce businesses that utilize inSegment’s content marketing expertise can expect a large boost to sales. Taking advantage of various multimedia content and platforms, inSegment’s content marketing helps build credibility, position the brand in a place it can thrive, and, ultimately, drive sales. Product descriptions play a key part in the strategy, with accurate, informative descriptions of products and services counting as some of the most important elements in content marketing for online retail businesses.
We asked inSegment to create for us a new website and as part of that new project, they helped us create a new content structure and an up-to-date website and implement an SEO program.
I think the best part about working with the inSegment has been the personal interaction and the ability to reach out and kind of really understand what the other person is thinking. And they have the same desire to understand what you’re thinking.