Email Marketing Campaigns

Identify, reach, and engage with quality leads

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    Our business development team works together with our content creators to produce email marketing campaigns that have generated substantial results for partners. We identify quality leads, and nurture their relationship with your brand, utilizing the latest technology to deliver them a personalized email experience that drives them toward conversion.

    Lead generation and nurturing, new product announcements, newsletters, and template creation are just some of the email marketing campaigns we produce, each one tested and optimized based on our research and the results of the campaigns themselves, with regular reports shared with our partners, so we can help them make the best business decisions. Put your email marketing needs in the hands of inSegment’s digital marketing experts.

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    Explore Our Email Marketing Services

    Template Creation
    Competitor Analysis
    A/B Testing
    Copywriting
    Lead Nurturing
    Email Marketing
    Template Creation
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    After setting goals together, we craft custom email templates that are specifically designed to align with our partners’ brand and help them reach the goals we initially identified. Our design team creates visually stunning templates, optimized for various devices, and crafted in such a way that they can be modified and customized to provide a more personalized experience to the receiver.

    Email Marketing
    Competitor Analysis
    02

    Our competitor analysis for email marketing helps our partners understand precisely where they perform well and the areas in which we can improve together. We dive deep into the strategies and tactics used by competitors, seeing what works well, what doesn’t, and where we can find opportunities to differentiate ourselves from the competition. Consistently tracking our own performance, and comparing and contrasting these figures with competitors, allows us to share valuable insights with our partners, enabling them to, in turn, make smart, informed business decisions.

    Email Marketing
    A/B Testing
    03

    We ensure that our partners’ new email campaigns are primed to perform well from the get-go by conducting thorough A/B testing of each element of our email campaigns. We do this by creating several versions of each email, changing designs, messaging, and calls-to-action, to identify which specific versions of the emails perform best.

    Email Marketing
    Copywriting
    04

    Our talented content writers utilize all the information gathered by our business development team to create highly personalized emails that demonstrate your brand’s  expertise, authoritativeness, and trustworthiness. These emails not only speak to recipients in a tone that’s been identified as appropriate for that recipient, but they communicate with readers in a style that is likely to drive them toward conversion.

    Email Marketing
    Lead Nurturing
    05

    inSegment has ample experience nurturing large pools of high-quality leads for our partners. After creating a large, targeted email list, we write compelling, unique email sequences to engage with leads, following a particular process and adding a personal touch, nurturing them over time from the moment they become interested in our partner’s company, to the moment they become customers. The messaging is analyzed and optimized, with findings ready to be implemented in the next campaign.

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