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At inSegment, we know that a website is only as good as the team maintaining it, and we guarantee partners fast, functional, optimized websites, constantly monitored and maintained to industry-leading standards.
We maintain constant communication with our partners, keeping them informed about any site improvements or service updates, while also ensuring their website is optimized for optimal performance. In addition to providing top-notch website optimization, we also prioritize ADA and GDPR compliance, as well as delivering CCPA and CPRA compliance for our partners in California. We place high importance on cookie policies and aim to maintain full compliance in this area and adhere to users’ data privacy regulations.
inSegment is a cybersecurity-insured agency and we prioritize the security of our partners’ websites. To ensure that their sites run smoothly, we conduct scheduled security audits and patches, scan real-time traffic, and protect against various attacks including DDoS attacks and Brute force attacks as well as SQL injection and cross-site scripting (XSS). Additionally, we perform annual PEN tests to identify and mitigate any potential vulnerabilities and employ automatic daily scans of the hosting environments. By implementing firewalls, encryption software, and multi-factor authentication, we safeguard our partners’ data and information from cyber threats. Our commitment to cybersecurity extends to antivirus and antimalware solutions to monitor and protect our partners’ websites around the clock due to our team’s worldwide reach. Stay safe, stay secure.
We take several steps to ensure our partners’ websites remain fully-optimized. We use a content delivery network (CDN) to reduce latency and load times when delivering content to visitors; we optimize images by compressing them without compromising on quality; and we minimize the use of third-party plugins and scripts to reduce HTTP requests and bring a welcome boost to page load times. Finally, we implement caching to store frequently accessed data, reducing the number of requests and adding to the reduction in load times. The result is an optimized website that keeps visitors satisfied by the user experience as they move closer to conversion, building trust in your brand and boosting ROI.
With the website up, running, and optimized, our next step is to analyze the website’ performance and report any findings to our partners. We use Google Analytics and other tools to track important metrics on our partners’ websites, such as traffic, user behavior, and conversion rates. We also utilize performance monitoring tools to measure the website in terms of load time, page size, and requests, and we take advantage of vulnerability scanning tools to both ensure compliance with security standards, and to try and identify any security vulnerabilities before someone gets the opportunity to exploit them.
We understand the importance of making websites accessible to all users, and our team is dedicated to helping our clients achieve ADA compliance. By adhering to ADA standards, businesses can ensure that their websites are accessible to people with disabilities and avoid potential legal issues. Our team conducts thorough accessibility audits, implements necessary changes to ensure compliance, and provides ongoing monitoring to maintain accessibility over time. By working with us, clients can be confident that their website is inclusive and accessible to all users. Ensure your website is accessible to all users and avoid legal repercussions by partnering with us to achieve and maintain ADA compliance. Contact us now to schedule a consultation and take the first step towards a more inclusive website experience.
At inSegment, we ensure that our clients’ websites comply with the relevant cookie policies to protect the privacy of their visitors. We make sure that cookies are only used for necessary purposes, such as website functionality and user experience enhancement, and we obtain visitors’ consent before collecting any personal information through cookies. Cookie policies are important because they ensure that visitors have control over their personal data and can choose whether or not to share it with a website. Failing to comply with cookie policies can result in penalties and legal consequences, making it crucial for businesses to prioritize this aspect of their website compliance.
Ensuring compliance with data privacy regulations such as CCPA and GDPR is mandatory for any business operating online. Failing to comply with these regulations can result in significant legal and financial consequences, including fines, lawsuits, and damage to a company’s reputation. At our agency, we prioritize data privacy and help our clients achieve compliance with these regulations. We offer comprehensive CCPA and GDPR compliance services, including testing websites and apps for compliance and providing guidance on how to improve data privacy practices. By partnering with us, clients can rest assured that their data privacy practices are up to date and that they are fully compliant with these important regulations.
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