How your local SEO agency can grow your revenue
Whether it’s on the street or online, the more eyes you can get on your business, the more potential customers you have and the more revenue you can generate. Flashy storefronts and high-rise buildings help stores to stand out in our towns and cities, but online, standing out from your local competitors is all about executing a quality Local SEO strategy.
Local Search Engine Optimization (SEO) is the practice of enhancing and optimizing your website and online presence so that your products and services appear at the top of search engine results pages (SERPs) when people in your area look for these services and products.
The ability to get your offerings in front of already interested local customers makes Local SEO a powerful and necessary tool for businesses that have any sort of an online presence. Local SEO is not a new phenomenon, and there are some fantastic agencies specializing in Local SEO that can help businesses properly use the tactic.
Choosing an agency to partner with for Local SEO will come down to your specific needs and business goals, but here are some things to consider when it’s time for you to get started and find your first Local SEO partner.
What to look for when choosing your local SEO agency
When you’re choosing any partner to support your marketing efforts, you’re going to want to find a team with ample experience, and Local SEO agencies are no different. Looks for an agency with a track record of accomplishments and demonstrable evidence of success launching Local SEO campaigns. If you can find an agency that has experience delivering Local SEO success to companies without your industry.
Transparency is another vital characteristic of a reliable partner agency. Agencies, first and foremost, should be honest about the services offered and the price of those services. Nobody wants to deal with a partner who shares hidden fees late in the process. Ask you prospective partners to describe their approach and how they plan on helping you hit your goals.
Finally, make sure you do thorough research into your prospective partners. Of course, look at their websites and social media platforms, but search out reviews and other social proof of the agency’s competence. Review sites and testimonials will help you paint a clear picture of what to expect from the agency.
Local SEO agency deliverables
Some Local SEO agencies will promise you the world, and while it’s great to know everything an agency can offer, it’s important to make sure the deliverables they will provide you cover the most important information that you will need to launch and maintain a successful campaign.
Local keyword research
Local SEO agencies will research pertinent keywords and key phrases that are being used and likely to be used by local consumers.
Local SEO citation management
Your Local SEO partner will make sure your citations in online maps are created and remain accurate should any changes occur.
Account setup & management in local directories
Setting up your Google My Business (GMB) profile, and other local directory listings, is another vital step to a successful Local SEO campaign.
On-page SEO refers to the content and architecture of your website. Your Local SEO partner will make these features more visible and search engine friendly through several optimization processes, launching your website higher up in search engine results pages (SERPs).
Link building is another lucrative Local SEO tactic that the right agency will deploy. This practice involves creating backlinks from other reputable, regional websites to increase your business’ own reputation and authority.
To keep you in the know, your Local SEO agency will provide you with a comprehensive report on the last 30 days and how the various tactics are performing.
Ready to get started with a custom local SEO campaign?
Now that you’ve learned what you should expect from a Local SEO partner, it’s time to find your own agency to partner with. As mentioned, you need to find a partner that is transparent, experienced, and, ideally, with some relevant experience within your industry or in a comparable industry.
Contact inSegment, a premier Local SEO agency out of Boston, MA, when you’re ready to increase your sales and your business’ reputation through Local SEO. inSegment offers partners a wealth of experience and expertise thanks to a proven track record of delivering successful long-term Local SEO strategies.
inSegment’s team of Local SEO professionals offers tailored Local SEO packages depending on that partner’s particular needs and current business goals. Regardless of company size, niche, or current SEO practices, inSegment consistently delivers measurable results to partners. In fact, inSegment’s custom Local SEO packages can include services beyond the ordinary scope of Local SEO.
inSegment offers the best local SEO packages
inSegment offers unique Local SEO packages, including vital activities, such as link building, on-page SEO, citation management, local directory management, and keyword research. On top of this, inSegment provides a full range of digital marketing services that will generate even more revenue for partners, such as reputation management, social media marketing, and content marketing.