Email Marketing – 10 Best Practices Every B2B Marketer Should Know and Use

B2B marketing trends come and go, but email marketing seems to be a staple for the successful marketer’s toolkit. With 59% of B2B marketers naming email the most effective revenue-generating channel, implementing an effective email marketing campaign is integral for any B2B marketer’s success. Looking to create conversion-optimized emails? We’ve identified 10 tested and proven practices for successful email marketing.