Google+ is often the red-headed stepchild of the social media world; it often doesn’t receive the same accolades or news coverage as Facebook or Twitter. Marketing and advertising professionals see the value of placing and sharing content on the platform, due to its direct ties with Google Search, but the platform itself hasn’t become a fixture in most people’s daily lives. Now, Google+’s longtime leader, Vic Guntora, has announced he is leaving the company.
Guntora was the driving force behind the Google+ platform, and one of its biggest advocates. Although Google has already announced his replacement on the Google+ team, David Bresbis, the departure of Guntora is a blow to the platform. Added to the recent announcement that Google will be uncoupling Google+ integration from the rest of its products (which definitely helped boost the total number of Google+ users), and it’s difficult to determine what might be in store for the future of the platform.
Some say that unhooking Google+ from the rest of the Google suite of products is a good idea; the YouTube/Google+ integration was poorly received both within the company and throughout its consumer base. However, if a person no longer needs a Google+ account in order to interact with other Google products, will users abandon the site?
Rumors have also surfaced that Google+ plans to radically change its functionality and focus so as to stop competing directly with the likes of Facebook, but Google executives have vehemently denied these claims.
No matter what the future holds for Google+, there are many ways that businesses can take advantage of the platform today, including:
Authorship is intrinsically tied to Google+, and is a great resource for content producers. Authorship allows you to include rich snippets in your meta descriptions, including your profile photo, and helps prioritize your authored works in Google searches.
Content that is shared on Google+ and positively interacted with (+1s, comments, and shares) rank more highly in Google searches than content that is not on the site. Optimize your press releases, blog posts, and other content pieces, and re-distribute them on Google+ for better SEO results.
There are dozens of ways to use Google+, in its current form, to a marketer’s benefit. Need more ideas? Download our FREE ebook, “How to Market Your Business on Google+”, and get inspired today!