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Digital PR

Long-term link-building strategies

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    We begin our custom campaigns by analyzing our partners’ current link-building efforts, as well as assessing the backlink profiles of competitors. Brand mentions reclamation, sponsorship and prospect identification & outreach, press release management, guest blogs, Q&A sites, and industry review site postings, are all part of our digital PR capabilities.

    By creating engaging, authoritative, optimized content, we dramatically increase the probability of exposure. We identify, engage, and nurture important relationships, and our online reputation management capabilities help your brand stand out in a crowded space. Throughout our partnership, we analyze, optimize, and report on the campaigns, tweaking our approach based on the data. Put your next digital PR campaign in the trusted hands of inSegment.

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    Explore Our Digital PR Services

    Content Creation
    Online Reputation Management
    Reporting
    Digital PR Services
    Content Creation
    01

    Each piece of content we create is crafted to be engaging, authoritative, and trustworthy. This makes our content not just relevant, but also newsworthy, satisfying visitors searching for accurate, interesting information. We optimize all content with links back to your website, to generate more visitors from everything we publish, and our SEO team ensures your content will stand out on search engine result pages. Throughout its lifecycle, your content is analyzed, optimized, and adjusted to always maintain focus on your goals.

    Convert With E-A-T Content
    Digital PR Services
    Online Reputation Management
    02

    We actively monitor our partners’ mentions, reviews, and online content to ensure the brand’s reputation grows. Our tech stack allows us to monitor mentions from a variety of platforms across the web, responding to any negative feedback in a positive, constructive manner. We drive the online reputation and visibility of partners’ brands by promoting positive content about the business and relevant individuals. We can also manage social media profiles, creating content and engaging followers to bring a boost to the brand in front of the world’s biggest audiences.

    Protect Your Brand
    Digital PR Services
    Reporting
    03

    We provide detailed reports on the coverage we secure, including metrics such as website traffic, backlinks, and social media shares. We apply our engineering mindset to the process of analyzing, optimizing, adjusting, and reporting on our partners’ campaigns, keeping them informed of our plans and actions, and how each step we take is focused on generating a higher ROI from their digital PR efforts.

    Monitor & Modify
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    Testimonials
    Testimonials
    Testimonials
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    They work very closely with us in all aspects of our digital marketing initiatives. It’s changed the way we’ve done business, especially in the online area.

    Marcel Maillet
    Director of Marketing & Assistant VP, Rentex
    Testimonials
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    inSegment was proactive, constantly iterated, and helped increase our number of qualified leads and build reputation awareness.

    Valerie Wencis
    Director of PR & Marketing, Tufts University
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    How Does Digital PR Work?

    Learn the fundamentals of digital PR with our free resources.

    How do SEO & PR work together?

    SEO and PR are two distinct strategies that can be beneficial when incorporated separately into a company’s overall digital marketing strategy. However, utilizing both SEO and PR in tandem is the way to go in order to maximize the improvement of a business’ online presence. Check out some specific ways in which SEO and PR could and should be used together.

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