Some New Tips for Ever-Changing SEO

Some New Tips for Ever-Changing SEO

Online MarketingSearch Engine Optimization

I don’t have to tell you how much the field of search engine optimization is constantly changing. Google is always looking to improve their algorithm and provide their users with the most relevant (and sometimes profitable) results. With this, the method to get your webpage to the top of the search results is always evolving. There is no explicit guide on how to do it, which I think makes SEO kind of a cool field. SEOs are always looking for new ways to adapt to Google’s changes. A lot of SEOs have different opinions on what works, but Mashable published an article entitled “6 Best Practices for Modern SEO” which I liked, so I’ll share my thoughts on some of those best practices.

The first point that the article lists is to place emphasis on local listing, which I could not agree with more. Google is really placing an emphasis on their local results. Ever since their potential buyout of Yelp fell through, Google has stepped up its local listings, putting them to the top of relevant searches, which I’m sure Yelp is not thrilled about (on a side note, Yelp is now seeking an IPO of $2 billion!?). Also, searchers are more comfortable with submitting their current location than they have ever been in the past. This may be owed to the prominence of mobile search or the acceptance of the fact that Google has all of our info anyway, but people are less concerned about their privacy with basic things like giving out your name or location (heck, that’s the entire foundation of FourSquare or the slightly creepier and less popular Google Latitude). With local search results being given such a great emphasis on the Google SERP, it’s essential to create a Google Places page for your business. Positive reviews and reviews from external sites will help your presence, as well.

The article’s second point is that social media is a large factor in search now. We may still claim to have separation of church and state, but there is no separation of search and social any more. I have blogged about this before, the +1 button is now a major factor in Google’s search rankings. The tactic of Google using its own search results to push its social network is questionable, but hey, it’s Google’s world and we’re all just living in it (at least when it comes to SEO…possibly Earth too, though). But Google’s search has also now integrated Facebook, Twitter, YouTube, social bookmarking…the list goes on and on. Building your business’s social presence is free, too, making it competitive but doable. It is definitely worth the effort for SEO.

Third, optimize your keywords for people, not robots. Obviously the searches are coming from people, not robots, so cater to them. Search engine algorithm changes are constantly being made to build a search engine that thinks like a person and gets you the results that a person would want. The results have been great so far; once the search engine becomes sentient we may have some trouble, but I reckon we have a while until that happens (just a bit of humor).

There are three more best practices that the article cites, but the first three were the ones that I most agreed with. The article does not mention that the old principles of SEO still ring true though; doing good keyword research, optimizing your page for your keywords and getting backlinks from credible, relevant sources, will never hurt you. There are many more fundamentals of search engine optimization and they should not be forgotten. Mashable had some great tips for modern SEO (be sure to read #4-6) and these practices, combined with the old fundamentals, should get your page toward the top of Google’s results and get you the traffic you’ve worked for.