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We conceive, create, and run robust YouTube advertising campaigns, and use many of the various forms of video ads available, including skippable ads within videos, non-skippable ads within videos, video discovery ads, and non-video ads. When utilized effectively to tap into the world’s second-largest search engine with over 2 billion monthly active users, these ads can be your ticket to new leads, more sales, boosted traffic, and increased brand awareness.
Our step-by-step approach to content creation, publication, and optimization means your YouTube ads will be nurtured as they continue to bring more and more potential customers to your website, landing pages, and social channels. Increase views and user engagement on YouTube with the help of inSegment.
We create compelling, varied video content that is customized to resonate with the target audience. Tapping into a monthly user base of over 2 billion, our targets are identified by demographics, behaviors, and interests, and include the masses of mobile YouTube users, granting our partners the opportunity to reach extremely wide audiences even when they’re on-the-go. Given the high engagement of video content and the cost-effective nature of YouTube advertising, our video ad campaigns deliver significant growth opportunities, and the various video ad formats permitted by YouTube allow us to create catchy, memorable ads for partners.
Our robust suite of reporting tools, as well as our wealth of industry knowledge and experience, mean that we can go beyond simply tracking key performance indicators such as views, engagements, conversions, and revenue. Instead, we can take this data, analyze it properly, and offer our partners valuable insights about the performance of the campaign. These regular reports inform the decisions we make with partners during the current campaign, and help us identify more opportunities moving forward.
The flexibility of YouTube advertising lets our social media experts target smaller audience lists just as well as broad audiences. We take advantage of this with our remarketing campaigns, creating a resonant experience for our partners’ audience members, identified as interested in their products or services, or products and services similar to theirs. Using dynamic ad formats, such as display ads, overlay ads, skippable ads and non-skippable ads, dynamic remarketing ads, and personalized content in video ads, we increase the likelihood of converting them into loyal, retainable customers, building brand awareness, and driving conversions along the way.
inSegment works with us on creating landing pages, doing paid search, and some more interesting, innovative things for the bank, like video advertising, things that we haven’t considered in the past.