BEAT ENROLLMENT GOALS WITH
HIGHER EDUCATION MARKETING
With years of industry experience, we have cracked the code to digital marketing for higher education. inSegment is a top choice for any college or university looking to generate great leads and improve the caliber of students on campus.
We have developed a blend of SEO, PPC, Content Marketing, and Display Advertising. We recently exceed goals on a client’s campaign by 300%(!) and can do the same for your school.
BE FOUND ORGANICALLY BY STUDENTS IN-MARKET
Competing on organic search is a tough war. With inSegment’s unique SEO DNA, we help your website stand out by making it user friendly and search engine friendly. We start by developing a custom set of tactics for your website based on your business objectives, program offerings, and competition. We then implement these tactics to bring more students to your site.
Our SEO team does the research to know your college or university well, and then recommends keyword groups to help you rank top-of- page for searches that best relate to your programs. Website optimization begins on-page around these keywords, technical optimization ensures a smooth site experience, and off-page optimization builds high quality links to boost your organic search rankings.
- Increase organic search rankings to drive students to your site
- Enhance brand presence to boost awareness for your university
- Meet your enrollment goals through effective website optimization
GENERATE APPLICATIONS AND ENROLLMENTS, NOT JUST LEADS, THROUGH PPC
When it comes to PPC advertising, we make sure to help you generate applications and enrollments, not just traffic and leads.
Our paid search analysts work in your accounts daily to make sure that we maximize profitability for your university by continually monitoring KPIs and adjusting campaign strategies based on application and enrollment data. We are a Premium Google AdWords partner, which means that our clients get exclusive access to Google’s newest Betas. You can always stay ahead of your competition by testing out the newest and best tools AdWords provides.
- Optimize your campaigns to hit application and enrollment goals
- Reach prospective students who are actively searching for your programs
- Achieve the highest possible return on ad spend
FILL YOUR MARKETING FUNNEL WITH CONTENT-BASED LEAD GENERATION
inSegment’s content marketing programs for higher ed take the risk out of lead gen, delivering guaranteed leads at a fixed cost per lead. All leads will have guaranteed accurate contact info and will have engaged with your content. inSegment is reinventing lead generation for higher ed, one college or university at a time.
When you choose a program to promote with us, we will collaborate on a target audience. Maybe you’re promoting a Master’s/Doctoral program to professionals potentially returning to school. We would then determine the right targeting by: job title, industry, geography, etc. Our team will then run targeted multi-channel digital campaigns generating leads in that targeting audience using your content. All leads are unique, engaged with your content and meet your targeting criteria.
- Fill your marketing funnel with high-quality leads
- Move leads to applicants through well-crafted nurturing streams and retargeting campaigns
- Supplement your paid search efforts with content syndication
MAKE YOUR BRAND KNOWN IN THE EDUCATION SPACE
We don’t believe in the ‘one-size-fits-all’ approach, which is why our innovative approach to programmatic display marketing will help you target key prospects through specific, personalized messaging. This means you’ll be able to reach the right audience, at the right time, with the right content.
When it comes to measuring display marketing results we take an omni-channel approach. Our team of marketing analysts employ data-driven strategies to help you connect display efforts with other digital marketing tactics and unlock the full potential of targeted, programmatic display advertising.
- Maximize your reach through programmatic display
- Keep your brand top-of-mind when students make application decisions
- Better align display marketing initiatives with your school’s mission