inSegment’s content marketing programs for higher ed take the risk out of lead gen, delivering guaranteed leads at a fixed cost per lead. All leads will have guaranteed accurate contact info and will have engaged with your content. inSegment is reinventing lead generation for higher ed, one college or university at a time.

When you choose a program to promote with us, we will collaborate on a target audience. Maybe you’re promoting a Master’s/Doctoral program to professionals potentially returning to school. We would then determine the right targeting by: job title, industry, geography, etc. Our team will then run targeted multi-channel digital campaigns generating leads in that targeting audience using your content. All leads are unique, engaged with your content and meet your targeting criteria.

We will:

• Fill your marketing funnel with high-quality leads
• Move leads to applicants through well-crafted nurturing streams and retargeting campaigns
• Supplement your paid search efforts with content syndication