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At inSegment, we know what it takes to run a successful paid digital advertising campaign across all of the world’s most popular ad platforms. We understand how customer actions impact the price of a slot, we understand the bidding process, and our expertise in SEO and content means your campaign will run smoothly and successfully over a longer period of time.
Whether you’re looking to increase website traffic, generate leads, or boost sales, we can craft the ideal, personalized paid advertising strategy for you. Our team of experts offers a host of actionable tactics, including remarketing, pay-per-click (PPC), display ads, connected TV, radio, native ads, and video ads, to ensure we align your budget and business goals. Put your paid advertising needs in the hands of industry-leading professionals.
Our approach to PPC is simple, yet effective. We understand the key components of a successful PPC campaign. Quality landing pages, relevant ad content, and your ad’s expected click-through rate (CTR) all come into play. We create beautiful landing pages and quality ads for your products and services, all based on the in-depth research of our SEO and PPC departments. This interdepartmental collaboration is key, as we can provide you with expert advice at each stage of the campaign, as well as ensure from day one that there are no cracks in the overall strategy.
Our approach to native advertising helps you situate your ads in the right place at the right time. Throughout our years of experience, we’ve discovered that consumers are not opposed to ads that impart some bit of relevant information. We’ve also learned that advertising fatigue is a real phenomenon that affects users daily. We’ve taken this information on board and used it to create our own blueprint for successful native ad campaigns. Our expert content team creates masterfully-designed content which is virtually indistinguishable from the non-promotional content on the relevant websites, allowing us to share important information with customers, increasing their satisfaction and driving them towards conversion.
inSegment boasts years of experience and expertise in running standout display marketing campaigns for our partners. The rise of adblocker software, combined with the prominence of poorly designed, aesthetically unpleasing ads, has left audiences highly sensitive to banner ads, and pop-ups. We take these roadblocks and turn them into advantages for our partners, by ensuring the ads we create are appealing to the eye, clear, and concise, with a foundation based around our meticulous market research, regular testing, and ongoing analysis of campaigns.
We understand how to get the most out of remarketing and dynamic remarketing campaigns. In essence, the process involves placing cookies on websites so that you can track activity and remind consumers about your products or services that they had considered purchasing. Running successful remarketing and dynamic remarketing campaigns, however, requires expertise and experience. We know that quality landing pages are imperative when it comes to remarketing, and inSegment has you covered there, too. We build top-class landing pages for your products and services, making the user experience pleasant and the purchase seamless for visitors, converting more prospects into satisfied customers.
Creating impactful video ads can be what sets you apart from your competitors and drives your PPC campaign over the finish line. As with many other aspects of your PPC marketing campaign, inSegment provides stellar video ads by laying the groundwork. Understanding audiences and setting goals are steps number one and two. From there, our content team and analytics team work side-by-side to create and distribute quality content, and then ensure that this content is adjusted and optimized to maximize your ROI.
Today, people are far more inclined to avail of streaming services, rather than the classic terrestrial TV, meaning the relevant ads have also evolved and moved to streaming platforms. The potential benefits of connected TV advertising are clear, but there are important steps that must be taken to avail of these benefits. inSegment will help you create an omnichannel marketing strategy, so you can hit KPIs. Our analytics team tracks the results and adjusts the campaign as required, letting us adjust as we move forward, optimizing your digital efforts.
We know that each type of radio ad – whether that be live-read ads, jingle ads, testimonial ads, sponsorship ads, or personified ads – offers something different, and all can be utilized if you are to execute a successful radio marketing campaign. Not only do we provide partners with top-of-the-range scripts for their ads, but we also run extensive research to make sure we are targeting the right customers on the right radio channels and programs.
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No matter your industry, inSegment delivers standout paid advertising campaigns
inSegment’s paid advertising expertise helps our partners in B2B and technology reach and engage with their target audiences and achieve a measurable ROI. We promote their products and services, build brand awareness and engagement, and drive traffic to their websites, constantly testing and tweaking our approach in line with performance. By partnering with inSegment, B2B and technology companies can effectively reach and influence their target audiences, increase brand recognition, and drive business growth.
Our partners in the financial services niche have seen a marked improvement in performance thanks to our paid advertising campaigns. Our meticulous research and data-driven approach help our partners gain more leads, open more accounts, and engage with customers who have shown interest, or engaged with their brand in the past. By utilizing our stellar paid advertising campaigns, financial service institutions position themselves in the ideal spot in the market, ready for the influx of new and returning customers.
Few industries require that businesses leverage paid advertising more than retail and eCommerce. Our effective, efficient paid campaigns help our partners engage with and influence their target audience. We use the latest technology to conceive strategies that drive customers to our clients’ sites, where they will arrive on landing pages crafted and developed by our award-winning web design and development team. We use all of the data collected during these campaigns to continuously improve our approach, allowing our clients to hit their business goals.
Whether you want to build your brand, enroll more students, or add depth to your donor pool, inSegment’s paid advertising experts will deliver for your higher education institution. Our unique approach promotes our partners’ programs, events, and services, as well as engages with prospective students, alumni, and other stakeholders. These steps help drive more and more prospects to our partners’ beautifully-crafted landing pages – which are also designed and developed by inSegment – generate leads and increase enrollments, and create a brand that will stand the test of time.
We had inSegment create a wide range of digital campaigns, including all of our search engine optimization, our display advertising, [and] pay-per-click advertising.
Our experience working with inSegment has been great. They’ve increased conversions, increased our overall organic traffic, as well as optimized our paid search.
inSegment is stellar. There has been a significant increase in site traffic and conversion rates since the project began.