Paid Advertising

Our approach to native advertising helps you situate your ads in the right place at the right time. Throughout our years of experience, we’ve discovered that consumers are not opposed to ads that impart some bit of relevant information. We’ve also learned that advertising fatigue is a real phenomenon that affects users daily. We’ve taken this information on board and used it to create our own blueprint for successful native ad campaigns. Our expert content team creates masterfully-designed content which is virtually indistinguishable from the non-promotional content on the relevant websites, allowing us to share important information with customers, increasing their satisfaction and driving them towards conversion.

inSegment boasts years of experience and expertise in running standout display marketing campaigns for our partners. The rise of adblocker software, combined with the prominence of poorly designed, aesthetically unpleasing ads, has left audiences highly sensitive to banner ads, and pop-ups. We take these roadblocks and turn them into advantages for our partners, by ensuring the ads we create are appealing to the eye, clear, and concise, with a foundation based around our meticulous market research, regular testing, and ongoing analysis of campaigns.

We understand how to get the most out of remarketing and dynamic remarketing campaigns. In essence,  the process involves placing cookies on websites so that you can track activity and remind consumers about your products or services that they had considered purchasing. Running successful remarketing and dynamic remarketing campaigns, however, requires expertise and experience. We know that quality landing pages are imperative when it comes to remarketing, and inSegment has you covered there, too. We build top-class landing pages for your products and services, making the user experience pleasant and the purchase seamless for visitors, converting more prospects into satisfied customers.

Creating impactful video ads can be what sets you apart from your competitors and drives your PPC campaign over the finish line. As with many other aspects of your PPC marketing campaign, inSegment provides stellar video ads by laying the groundwork. Understanding audiences and setting goals are steps number one and two. From there, our content team and analytics team work side-by-side to create and distribute quality content, and then ensure that this content is adjusted and optimized to maximize your ROI.

Today, people are far more inclined to avail of streaming services, rather than the classic terrestrial TV, meaning the relevant ads have also evolved and moved to streaming platforms. The potential benefits of connected TV advertising are clear, but there are important steps that must be taken to avail of these benefits. inSegment will help you create an omnichannel marketing strategy, so you can hit KPIs. Our analytics team tracks the results and adjusts the campaign as required, letting us adjust as we move forward, optimizing your digital efforts.

We know that each type of radio ad – whether that be live-read ads, jingle ads, testimonial ads, sponsorship ads, or personified ads – offers something different, and all can be utilized if you are to execute a successful radio marketing campaign. Not only do we provide partners with top-of-the-range scripts for their ads, but we also run extensive research to make sure we are targeting the right customers on the right radio channels and programs.