What is influencer marketing & how it can help your brand

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Influencer marketing is the latest online trend and is more than just word-of-mouth marketing. Influencers are people who have become popular through the content they share on social media platforms. 

They have hordes of followers who take their word seriously. The most common categories of influencers are public affairs opinionators, fitness gurus, lifestyle coaches, travel bloggers, and reviewers.

And businesses can take advantage of their online presence.

Influencer Advantages

Brands collaborate with influencers to target specific audiences, but it is essential to tread carefully when contacting an influencer. There is an unspoken “code of behavior” that these popular bees follow, and if you don’t abide by it, your influencer marketing campaign can turn into a disaster.

The best way to collaborate with social media influencers is to create win-win collaborations, just like game producers who sponsor gamers to create walkthrough YouTube videos with the latest launches. 

Thus, the gamers get more subscribers, and the producers get massive brand recognition and buyers. However, YouTube has also turned into an influencer marketing tool and deserves its attention.

In the grand spectrum, influencer marketing means collaborating with popular social media accounts to present your services or products for a limited time, or in simpler terms, those people that have the power to influence others’ buying behavior.

The Largest Categories of Influencers

Influencers emerged as people started making recommendations on social media about different products. Influencer marketing works because customers need practical and live testimonials on products they want to buy. Customers are warier of the information they receive and need a short video or live story with someone who has tried a product as proof.

Types of influencer marketing are more popular in business categories that require a specific social value, such as:

Cosmetics and Beauty Care

Customers want to see if that facial cream reduces the dark circles around their eyes, and they need tricks that work for different beauty care problems. Influencers can convince your customers that your solutions work.


Fashion tutorials are very popular among styling lovers, and influencers can turn your brand into an inspiration source.


Influencers are one of the most sought-after brand ambassadors for hotels and tourist locations because they travel around and present locations. Influencers create the most believable form of reviews for your services.


Book reviewers have transformed into reading influencers because book buyers’ behavior has changed. Influencers allow customers to experience a brand before buying it.

Although it seems that mainly creative industries benefit from influencer marketing, today, this type of social marketing is also used by sensitive industries such as financial businesses, especially with the explosion of new monetary tools such as cryptocurrency.

Influencer Marketing Good Practices

The current worth of the global influencer marketing value is 13.8 billion USD, and the largest channel for that is Instagram. Influencer marketing is going to be one of the most used tools by B2C companies, and B2Bs should use influencer marketing wisely.

To use influencer marketing in a wise way, businesses should do proper research on the right influencer for their brand, collaborate with professional, niched influencers, establish a win-win collaboration with influencers, set clear rules from the start, expect a slow ROI process, maintain a positive relationship with influencers, and measure the results at the end of the campaign.

For B2B, influencer marketing is a new branch of social media marketing, and it aims to create brand awareness and recognition. A marketing budget needs to be built on more than one reachable goal to obtain visible results.

Looking for an Influencer Marketing Agency?

Influencer marketing can be a powerful tool for brands, but it requires careful planning and execution to achieve the desired results. That’s where inSegment can help. 

As an experienced digital marketing agency, our team of experts can assist you in developing and implementing an effective influencer marketing strategy.

Whether you’re looking to reach a new audience, increase brand awareness, or boost sales, inSegment can help you identify the right influencers and create compelling content that resonates with your target audience. 

Get in touch with our team today and learn more.

What is influencer marketing & how it can help your brand

Paid Advertising