On February 2nd the biggest football game of the year will be played. While it may be an important day in the world of sports, it’s also the biggest day in the advertising world. The Super Bowl showcases some of the most creative and expensive advertisements that we’ll see all year.
In the past there have been some industry giants that have become regulars during Super Bowl intermissions. Companies such as Budweiser, GoDaddy, and Pepsi continue to shell out the big bucks for thirty seconds of glory, hoping that an intriguing commercial will lead to increased sales and brand recognition.
Chances are, your company probably won’t be spending millions on one commercial. However, you can still learn something from the companies that will be featured during Sunday’s game. We’ve provided some tips that regardless of the size of your budget, will help you optimize the quality of your online ad campaigns.
- Create Buzz Around Your Campaign – Even before their commercials air, many of the large companies have created teaser commercials or YouTube promo videos. For example, Bud Light’s teaser commercial featuring Arnold Schwarzenegger playing ping pong has created quite a stir. Similarly, your company can create a buzz around a new product or service that is approaching its release date. Social media is a great way to do this. Start with fans of your Facebook page. Facebook fans are usually your most loyal customers so they will show interest and give feedback regarding posts about your new offering.
- Stay Focused on Current Campaigns – If you’re running a new paid ad campaign, it’s extremely important to constantly check how the ad is performing. Optimize your ad by managing negative keywords. This is a simple daily task that will save you a lot of money. You can also review your ad positions. Make sure you’re in top spots within paid search placement.
- Engage Your Audience – Keeping your audience engaged will provide highly optimized results. Oreo’s “you can still dunk in the dark” tweet from last year’s Super Bowl has become the gold standard of real time tweeting and audience engagement. Reach out to your audience, this will optimize your ad and benefit your brand image.
Creating an ad campaign demands a lot of attention but in return can provide great results. If your company needs some assistance running an ad campaign, inSegment can help. We have PPC and Social Media experts who have plenty of experience helping companies get great results. Contact us for help with your next ad campaign and enjoy Sunday’s game.