So you’ve made your personal New Year’s Resolutions, bought the gym membership, and thrown out (or binged on) the last of the potato chips. But have you made any marketing resolutions? Now is a great time to reflect on how you can improve your tactics and strategies, especially when it comes to social media. Here are five ways that you can improve your social media management in 2014:
Your brand can’t be on every social media platform, nor should it be; make 2014 the year that you really nail down where your audience is on social media, which of your platforms drives the most traffic, and concentrate your efforts there. Also remember that your priorities can shift if the data shifts; for example, many brands that used to enjoy massive amounts of traffic on Facebook are now finding that the NewsFeed algorithm change has greatly diminished the usefulness of that site, and have instead concentrated on other platforms.
2. Don’t Be Afraid to Try Something New
Now that you have your social media priorities outlined, don’t completely forsake trying new things. They don’t have to be radical changes; even in-platform experimentation can be hugely beneficial. Have Google+ Communities helped expand your brand’s reach? This year, start playing with hosting a Google Hangout that involves those community members.
3. Create GREAT Content
“Content” has continued to be a major marketing buzzword, even more so this year due to Google’s emphasis n quality content for SEO success. That is only one reason why you should focus on creating customer-centric, high-level content on each of your networks. Remember, content should answer a question a customer has, or somehow enrich their lives and experiences with your brand – it can’t be all about you.
Social media isn’t all about what you post – it’s how you interact with your audience that will make your social media efforts successful. Listen to your entire audience, which includes customers, potential consumers, and industry experts, and create/sustain meaningful interactions with them.
This might be a crazy goal for a digital marketer, but ultimately, consistency and quality are better than quantity on social media. It doesn’t make sense to constantly publish sub-par content on social media just for the sake of posting. Spend less time on social media, and make the time you spend on it more meaningful.
Social media can be a great tool for your brand, provided you set reasonable goals and execute your tactics strategically. Need help getting started? We can help you get your year started off on the right foot!