Uh oh, they’ve done it again. If you’re a longtime Facebook user, you know that Facebook has changed a countless number of times over the years. We’ve seen the introduction of the news feed, cover photos, and even full redesigns of the homepage.
The most recent changes from the social media giant are going to have a major effect on social media marketers, especially those who rely heavily on Facebook. Facebook has updated their newsfeed ranking algorithm to ensure that their users are seeing high quality content.
The algorithm update treats posts from users’ friends differently than posts from brand or company pages. It is difficult to say how brands can position their content in users’ feeds, but there are a few things you should keep in mind that will help you with Facebook’s recent update:
1. Link-Share – Facebook has been vague about which type of content will generate the most traffic, but they‘ve been very explicit about the best way to share links. Facebook suggests using a link-share rather than embedding links in statuses. Link-sharing creates more engagement and it adds aesthetic value to your post. Look at this site for a better understanding of embedding vs link-share.
2. Content, Content, Content! – It’s no secret that when it comes to social media marketing, content matters. With the changes to the news feed algorithm, interesting, original content is more important than ever before. If you can engage your users and produce likes and shares, your posts will have a better chance of being seen. Photos get 39% more interaction than links, videos, and text-based posts.
3. Listen to Your Customers – Ultimately, your customers are the ones who decide whether or not your posts are seen. For this reason, you must cater to their wants and needs. Review your past posts and see what types of posts your fans liked the best. It may be images, articles, or videos. Give them more of what they like and in return you will receive more likes and shares.
While this may seem like a major change, marketers are always dealing with changes. It’s important to know how to adapt and adjust to the ever-changing setting of the social world.