These days it seems that everyone has gone gaga for Lady Gaga and as of today we may be seeing more of her than ever before. It all started when USPS declared that it was throwing out the rule that only dead celebrities can appear on stamps. Gaga’s fans were excited to learn that the Lady was now eligible to be immortalized in the form of a stamp.
You may be asking why is an internet marketing company writing about Gaga stamps on its blog? Well my choice of topic is not as random as it seems. It all has to do with the fact that our lives are becoming increasingly digitized and more and more products and services are becoming obsolete. The Postal Service recognizes that more people are relying on email to communicate and that pretty soon mail will become extinct. It is taking this step because it hopes that by including modern celebrities on stamps they may become collector’s items as they once were.
Unfortunately, I doubt very much that stamps of the Jersey Shore gang or Justin Bieber are going to save snail mail let alone USPS as a whole. But for digital marketing companies this is actually a good thing. Now that it is obvious that mail is on the way out as the choice mode of communication email is the only sensible alternative. This means that email marketing will eventually become the standard method of communication with consumers.
Email marketing serves more purposes than solely sending a branded message to a target audience. If done right email newsletters (for instance) can do the following: they can drive traffic to landing pages or a company’s homepage, they can include links to social media pages encouraging consumer participation, they can even generate conversions by enabling recipients to navigate directly to a conversion page (like the e-commerce section of a site).
It is sad to see the USPS struggling especially considering that it provides many jobs. At the same time this transition makes sense and it is surprising that it hasn’t happened before now.