To stay on top of the publicity game, you have to evolve with the trends. Social media continues to provide new twists to traditional media promotion methods. Talk shows on both television and radio present a controlled environment to promote yourself or your brand. Social media invents its own versions of this, with Google+ and Twitter both leading the trend.
Google+ hosts over 300 million active users, second only to Facebook. Why not give these users another interactive way to reach each other? “Hangouts On Air” provide an innovative way to bring new publicity to your business. Hangouts allow you to invite anyone you want to join you. Once someone decides to join your hangout, you can reach them with your broadcasts using On Air! The broadcasts are completely in your own control, giving the users the ability to discuss and promote whatever topic you choose. Hangouts present the opportunity for mutual benefit between users, with the “I’ll follow you, you follow me” mentality. Joining an abundant number of hangouts increases the chances that other users will see you and join your hangout. This increases potential viewers of your videos who may not normally have sought them out.
Twitter Chats resemble a live conversation, but in text form. They occur at planned times, and all you need is a Twitter account to participate. Typically, one account hosts the chat and presents the topic, creating a hashtag for the chat that users include in their responses. Users participate in the chat, answering questions provided by the host and often breaking off into multiple, parallel conversations with other chat participants. Can’t make it online for a chat? Transcripts allow anyone to catch up. Utilizing Twitter Chats encourages people to follow your account. Expanding your followers increases chances that users will see your chat. Their followers could see their participation, sparking curiosity about your chat.
These outlets give a strong publicity opportunity to the broadcaster or host. With such a wide audience to reach, and the chance to be creative with your posts, these methods are not to be overlooked. For those who may need assistance coming up with a plan of action implementing these outlets, contact our social media team.