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AWARD-WINNING DIGITAL MARKETING AGENCY
Unlock your next stage of growth.
1 billion +
DATA POINTS REPORTED
800% +
AVERAGE RETURN ON AD SPEND
250 +
WEBSITES DEVELOPED
2,789,909
QUALIFIED LEADS
Our Clients & Partners
Revenue driven for our clients
0
The biggest benefit of working with inSegment has been to rely on their technical expertise in the web arena, and their excellent input on search engine optimization. Based on the SEO results that we got so far we see an increase in inquiries, and these have been high-quality leads.
The value inSegment offers is business intelligence and an ongoing refinement of the marketing strategy. Part of the launch of our product involved broad email campaigns to the Harvard Alumni population and inSegment helped us reach out to this very high-end clientele.
inSegment has been instrumental in helping us build an effective lead-generating machine. They are a true extension of our team, and through strategic A/B testing, analysis, and ongoing optimization, we have improved conversion volume and quality significantly.
Working with inSegment has changed the way we do business in the online area, by gaining us exposure in organic search and optimizing our paid search. They provide everything under one roof, so that has helped grow our business for the last seven years.
Our Departments
Creative Services
Launch your business to new heights with an outstanding team of creatives ready to deliver everything you need.
inSegment’s top-tier creative services equip you with superior 3D graphic design, expert content writing services, and powerful ad copy, all combined within a unique responsive web design to achieve your goals, reach new frontiers, and land your business right in the spotlight.
We fuel our strategies with content of the highest standard and deliver the same unequaled web design service that we’ve been known for, for over a decade and a half.
read moreBusiness Intelligence
inSegment’s CRO strategies and business intelligence services help clients understand their audience, navigate and make sense of customer behavioral trends, measure the effectiveness of marketing efforts across all channels, and reveal insights into competitors.
We give your data a voice and help you make the right business decisions on a micro and macro level. As a full-service data & analytics partner, inSegment manages everything from tag management, A/B testing, and heat map analysis to competitor insights, market research, reporting, and visualization.
read moreWebsite Development
Choose web development and web maintenance services from an award-winning development team and generate the results your business needs.
inSegment’s team of developers always goes the extra mile to provide exceptional results. We offer complete solutions for website hosting, develop custom landing pages to step up your game in the market, provide significant website speed optimization, and industry-leading security & support services.
We deliver web development projects, superior in both function and aesthetics, designed with performance in mind.
read moreLead Generation
Expand your business with an unparalleled conversion-focused lead generation strategy and soar to new heights.
inSegment’s proprietary conversion-focused lead generation architecture speaks for itself. Our team takes advantage of a unique combination of tools and strategies to achieve ideal results, including ABM, search engine optimization, paid advertising, social media marketing, reputation management, email & content marketing.
We devise full-funnel marketing strategies, custom-tailored to your business needs and wants, to achieve your revenue goals.
read moreLaunch your business to new heights with an outstanding team of creatives ready to deliver everything you need.
inSegment’s top-tier creative services equip you with superior 3D graphic design, expert content writing services, and powerful ad copy, all combined within a unique responsive web design to achieve your goals, reach new frontiers, and land your business right in the spotlight.
We fuel our strategies with content of the highest standard and deliver the same unequaled web design service that we’ve been known for, for over a decade and a half.
inSegment’s CRO strategies and business intelligence services help clients understand their audience, navigate and make sense of customer behavioral trends, measure the effectiveness of marketing efforts across all channels, and reveal insights into competitors.
We give your data a voice and help you make the right business decisions on a micro and macro level. As a full-service data & analytics partner, inSegment manages everything from tag management, A/B testing, and heat map analysis to competitor insights, market research, reporting, and visualization.
Choose web development and web maintenance services from an award-winning development team and generate the results your business needs.
inSegment’s team of developers always goes the extra mile to provide exceptional results. We offer complete solutions for website hosting, develop custom landing pages to step up your game in the market, provide significant website speed optimization, and industry-leading security & support services.
We deliver web development projects, superior in both function and aesthetics, designed with performance in mind.
Expand your business with an unparalleled conversion-focused lead generation strategy and soar to new heights.
inSegment’s proprietary conversion-focused lead generation architecture speaks for itself. Our team takes advantage of a unique combination of tools and strategies to achieve ideal results, including ABM, search engine optimization, paid advertising, social media marketing, reputation management, email & content marketing.
We devise full-funnel marketing strategies, custom-tailored to your business needs and wants, to achieve your revenue goals.
Case studies
B2B & Tech
Financial
Higher Ed
eCommerce
Non-Profits
Boosting Kaspersky Labs
Driving interest in the saturated industry of cybersecurity software is a challenge facing hundreds of solution-oriented brands today. Learn how inSegment helped Kaspersky Labs build an impressively-targeted content marketing and lead generation campaign that significantly boosted its ROI and increased its number of sales-qualified leads sevenfold while decreasing its cost-per-lead by more than half.
Elevating Workers Credit Union
Workers Credit Union partnered with inSegment to perform a comprehensive SEO audit of its website and overhaul their organic and paid strategy, with the ultimate goal of improving the credit union’s web presence and yielding a significant increase in online business. inSegment significantly improved organic traffic, conversions, and visibility in local search through a fully redesigned new website and holistic marketing strategy.
Advertising MIT Sloan/SMR
MIT Sloan Management Review (SMR) approached inSegment to run an advertising campaign for the launch of a new podcast called Me, Myself, & AI, which explores Artificial Intelligence in business.
Take a look at this case study to learn how inSegment helped MIT SMR drive podcast downloads through a comprehensive paid media strategy comprised of hyper-targeted prospecting and retargeting campaigns.
Growing Rentex
With the Internet becoming a sea of content, ensuring your site is user-friendly and primed for high SERP rankings is imperative to the success of your brand.
See how inSegment entirely redeveloped Rentex’s B2B audio-visual equipment rental website by restructuring its navigation, enhancing its functionality, and optimizing it to increase search engine visibility, site traffic, and on-site engagement.
Evolving Events with The Carroll Center
Amid the coronavirus (COVID-19) disruption, quick shifts in event marketing strategies were essential to meet fundraising and participation goals.
Download this case study to see how inSegment helped The Carroll Center for the Blind, a Boston-based non-profit, make their virtual Walk for Independence a success with a multi-channel marketing strategy and highly targeted campaign.
Explore our services
LEADERSHIP TEAM
Housing the best-in-class expertise and experience, inSegment’s team boasts accomplished engineers, published authors, thought-leading technical writers, award-winning designers, and the best marketing strategists and client success experts on staff. We complete every project with the utmost professionalism and quality. Through effortless collaboration, we always strive for perfection.
Alexander Pekar
Executive Director
Ilona Roberts
VP of Client Success & Head of Digital Marketing
Diana Vasile
Head of SEO
Roy Walker
VP of Business Development
Daniel Ighisan
Chief Technical Officer