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Testimonials

Recent project spotlight
University Promotional Video

inSegment conceptualized and produced a compelling promotional video for Embry-Riddle Aeronautical University to help boost enrollment numbers. From initial ideation to the polished final product, inSegment crafted a video designed to ignite excitement and cultivate meaningful engagement among prospective students.

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Social Media Platform Promo Reel

inSegment worked with a new-to-market app, Jebbee, to produce a captivating sizzle reel. Managing the entire production process from start to finish, we highlighted Jebbee’s features and benefits through dynamic visuals and compelling messaging. From initial concept to final execution, inSegment crafted a video that helped ignite excitement and fostered engagement for this first-of-its-kind app.

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Credit Union TV Commercial

From strategy development to concept creation, script development, storyboarding, casting, production, and post-production editing, inSegment manages the full TV commercial production process, helping to elevate your brand above the competition. For our client, Quincy Credit Union, we ensured their commercial stood out in the competitive credit union landscape, delivering impactful results.

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Labor Union Promotional Video

inSegment and the National Elevator Industry Educational Program (NEIEP) collaborated to produce a groundbreaking promotional video for Classroom 2.0, a revolutionary upgrade in educational settings nationwide. From strategy, production, post-production editing, and promotion, we captured the cutting-edge essence of this transformative initiative.

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Bioscience Company Podcast

inSegment collaborated with our client, Yield10, an agricultural bioscience innovator, to spotlight their leadership and product advancements. Managing the entire process from setup to editing, our team crafted a compelling episode, fully handled production, and executed effective promotional strategies, showcasing a commitment to excellence in each aspect of podcast production.

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University Promotional Video
Social Media Platform Promo Reel
Credit Union TV Commercial
Labor Union Promotional Video
Bioscience Company Podcast

Our Departments

Award-winning team of creatives

Launch your business to new heights with an outstanding team of creatives ready to deliver everything you need.

Delivering standout assets

inSegment’s top-tier creative services equip you with superior 3D graphic design, expert content writing services, and powerful ad copy, all combined within a unique responsive web design to achieve your goals, reach new frontiers, and land your business right in the spotlight.

Intuitive, user-focused designs

We fuel our strategies with content of the highest standard and deliver the same unequaled web design service that we’ve been known for, for over a decade and a half.

Learn more

Industry, audience, and competitor insights

inSegment’s CRO strategies and business intelligence services help clients understand their audience, navigate and make sense of customer behavioral trends, measure the effectiveness of marketing efforts across all channels, and reveal insights into competitors. 

Rigorous reporting for optimization

We give your data a voice and help you make the right business decisions on a micro and macro level. As a full-service data & analytics partner, inSegment manages everything from tag management, A/B testing, and heat map analysis to competitor insights, market research, reporting, and visualization.

Read more

Conversion-centric designs and features

Choose web development and web maintenance services from an award-winning development team and generate the results your business needs.

Reliable hosting and security support

inSegment’s team of developers always goes the extra mile to provide exceptional results. We offer complete solutions for website hosting, develop custom landing pages to step up your game in the market, provide significant website speed optimization, and industry-leading security & support services.

Fast, mobile-optimized sites

We deliver web development projects, superior in both function and aesthetics, designed with performance in mind.

Learn more

Engage wider audiences

Expand your business with an unparalleled conversion-focused lead generation strategy and soar to new heights.

Cultivate email lists and followers

inSegment’s proprietary conversion-focused lead generation architecture speaks for itself. Our team takes advantage of a unique combination of tools and strategies to achieve ideal results search engine optimization, paid advertising, social media marketing, reputation management, email & content marketing.

Account-based marketing (ABM)

Focus on the highest priority accounts that will bring in the best results and filter out less lucrative leads with our account-based marketing techniques and insights.

Read more
Creative
Business
Development
Lead

Award-winning team of creatives

Launch your business to new heights with an outstanding team of creatives ready to deliver everything you need.

Delivering standout assets

inSegment’s top-tier creative services equip you with superior 3D graphic design, expert content writing services, and powerful ad copy, all combined within a unique responsive web design to achieve your goals, reach new frontiers, and land your business right in the spotlight.

Intuitive, user-focused designs

We fuel our strategies with content of the highest standard and deliver the same unequaled web design service that we’ve been known for, for over a decade and a half.

Learn more

Industry, audience, and competitor insights

inSegment’s CRO strategies and business intelligence services help clients understand their audience, navigate and make sense of customer behavioral trends, measure the effectiveness of marketing efforts across all channels, and reveal insights into competitors. 

Rigorous reporting for optimization

We give your data a voice and help you make the right business decisions on a micro and macro level. As a full-service data & analytics partner, inSegment manages everything from tag management, A/B testing, and heat map analysis to competitor insights, market research, reporting, and visualization.

Read more

Conversion-centric designs and features

Choose web development and web maintenance services from an award-winning development team and generate the results your business needs.

Reliable hosting and security support

inSegment’s team of developers always goes the extra mile to provide exceptional results. We offer complete solutions for website hosting, develop custom landing pages to step up your game in the market, provide significant website speed optimization, and industry-leading security & support services.

Fast, mobile-optimized sites

We deliver web development projects, superior in both function and aesthetics, designed with performance in mind.

Learn more

Engage wider audiences

Expand your business with an unparalleled conversion-focused lead generation strategy and soar to new heights.

Cultivate email lists and followers

inSegment’s proprietary conversion-focused lead generation architecture speaks for itself. Our team takes advantage of a unique combination of tools and strategies to achieve ideal results search engine optimization, paid advertising, social media marketing, reputation management, email & content marketing.

Account-based marketing (ABM)

Focus on the highest priority accounts that will bring in the best results and filter out less lucrative leads with our account-based marketing techniques and insights.

Read more

Partners & Platforms

Case studies

01

Boosting Kaspersky Labs

Service: Account-Based Marketing

Driving interest in the saturated industry of cybersecurity software is a challenge facing hundreds of solution-oriented brands today. Learn how inSegment helped Kaspersky Labs build an impressively-targeted content marketing and lead generation campaign that significantly boosted its ROI and increased its number of sales-qualified leads sevenfold while decreasing its cost-per-lead by more than half.

02

Elevating Workers Credit Union

Service: Search Engine Optimization, Paid Advertising, Website Design & Development

Workers Credit Union partnered with inSegment to perform a comprehensive SEO audit of its website and overhaul their organic and paid strategy, with the ultimate goal of improving the credit union’s web presence and yielding a significant increase in online business. inSegment significantly improved organic traffic, conversions, and visibility in local search through a fully redesigned new website and holistic marketing strategy.

03

Advertising MIT Sloan/SMR

Service: Podcast & Radio Ads

MIT Sloan Management Review (SMR) approached inSegment to run an advertising campaign for the launch of a new podcast called Me, Myself, & AI, which explores Artificial Intelligence in business.

Take a look at this case study to learn how inSegment helped MIT SMR drive podcast downloads through a comprehensive paid media strategy comprised of hyper-targeted prospecting and retargeting campaigns.

04

Growing Rentex

Service: Website Design & Development, Search Engine Optimization

With the Internet becoming a sea of content, ensuring your site is user-friendly and primed for high SERP rankings is imperative to the success of your brand.

See how inSegment entirely redeveloped Rentex’s B2B audio-visual equipment rental website by restructuring its navigation, enhancing its functionality, and optimizing it to increase search engine visibility, site traffic, and on-site engagement.

05

Evolving Events with The Carroll Center

Service: Event Creative Services, Paid Advertising

Amid the coronavirus (COVID-19) disruption, quick shifts in event marketing strategies were essential to meet fundraising and participation goals. 

Download this case study to see how inSegment helped The Carroll Center for the Blind, a Boston-based non-profit, make their virtual Walk for Independence a success with a multi-channel marketing strategy and highly targeted campaign.

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LEADERSHIP TEAM

Housing the best-in-class expertise and experience, inSegment’s team boasts accomplished engineers, published authors, thought-leading technical writers, award-winning designers, and the best marketing strategists and client success experts on staff. We complete every project with the utmost professionalism and quality. Through effortless collaboration, we always strive for perfection.

Alexander Pekar
Executive Director
Ilona Roberts
VP of Client Success & Head of Digital Marketing
Roy Walker
VP of Business Development
Daniel Ighisan
Chief Technical Officer
Diana Vasile
Head of SEO
Dermot Kavanagh
Head of Content