Author: Ashwin Choithramani

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How Should Your Organization Leverage Alexa For B2B Marketing?

How Should Your Organization Leverage Alexa For B2B Marketing?

Increase Leads & Conversions Comments Off on How Should Your Organization Leverage Alexa For B2B Marketing?

You probably didn’t know you needed a strategy for Alexa B2B Marketing   Unlike paid search on Google, advertisers currently cannot purchase any real estate for voice search.   The way many B2B companies have been able to leverage voice has been through Alexa Skills.     What’s an Alexa Skill?   Skills are voice driven […]

B2B Communities Transforming Marketing: How Tough Mudder & Hubspot Are More Alike Than You Think

B2B Communities Transforming Marketing: How Tough Mudder & Hubspot Are More Alike Than You Think

Brand,Marketing Channels Comments Off on B2B Communities Transforming Marketing: How Tough Mudder & Hubspot Are More Alike Than You Think

How Are Tough Mudder & Hubspot Alike? How is a company that makes people run in the mud similar to one that creates marketing software? If you’ve ever met someone from the ‘Tough Mudder Legion’ or an ‘Inbound Marketer’ you’ll know that there aren’t many surface level similarities. Look deeper and you’ll know that Tough Mudder […]

7 Essential Employees In A B2B Marketing Team

7 Essential Employees In A B2B Marketing Team

Online Marketing Comments Off on 7 Essential Employees In A B2B Marketing Team

We know. You’re struggling to find the right people to hire for your B2B marketing team. If you’re reading this, I just want to tell you that you’re not alone.         B2B Marketing Agencies do a great job to make sure organizations fulfill their needs – because let’s face it – every hire […]