As AI-powered search changes how people find information online, businesses need to find out if their websites are accessible to AI platforms and tools, and understand how well their content is structured for these new search experiences. inSegment has launched a new Generative Engine Optimization (GEO) Audit Tool to help businesses assess their websites and identify areas for improvement.
The new tool evaluates website performance across six areas: GEO & AI Readiness, Answer Alignment, SEO Fundamentals, Knowledge Graph Optimization, Content Authority, and Technical Optimization. Each category examines different factors that influence how effectively AI systems access, interpret, and understand a website.
The audit checks technical elements, such as AI crawler access, robots.txt permissions, XML sitemaps, and structured data, as well as content-related signals including question-and-answer structure, introductory content, author expertise, and publication dates. It also evaluates technical considerations, including indexability, mobile-friendliness, and page accessibility.
The results users receive include an overall GEO readiness score, individual category scores, and a breakdown of issues that may need attention. The results give business leaders a clearer starting point for prioritizing improvements to their websites as AI-driven discovery becomes an increasingly important part of the search landscape.
Want to see how your website measures up?
Try inSegment’s GEO Audit Tool to assess your website’s readiness for AI search and identify opportunities to improve its discoverability.