inSegment Offers Innovative Solution for Industry Events and Trade Shows

BOSTON, MA – June 13, 2017 – inSegment, Inc., a leading, full-service digital marketing and demand generation agency, today announced the release of Digital Event Amplification, an innovative and omni-channel marketing solution designed to help amplify sales and marketing success before and during industry events and trade shows.

The Digital Event Amplification service is a turnkey solution that maximizes companies’ presence at industry events, guarantees increased lead volume, and ensures high-quality booth traffic by employing a host of effective digital demand generation tactics, including:

  • Conversion-Oriented Event Microsites: Unique and action-driving sites that allow event attendees to make appointments, identify interest, receive free gifts, download event schedules, and more.
  • Intent-Driven Lead Generation Programs: Visionary paid search, LinkedIn, Twitter, and personalized email ads that inform only the most relevant leads of a company’s benefits and event attendance.
  • Premium Programmatic Display: Contextually-relevant ad placements that display business and event news on major ad networks, to the most relevant audience, at a low CPM.

Driving quality leads and profitable face-to-face interactions to event booths are challenges exasperating businesses globally at trade shows and expositions alike. According to Exhibit Surveys Inc.’s annual Trade Show Trends report, 84% of exhibition attendees make or recommend final purchasing decisions at their companies. Therefore, failing to promote an organization’s event attendance effectively can factor to a colossal missed opportunity.

“Our team pays close attention to changes within the industry and has noticed a surging trend in trade show and exposition interest,” said Alexander Kesler, Founder and President. “We have recognized the enormous demand for quality booth traffic at these events and are thrilled to offer this new packaged solution that will considerably alleviate field marketers’ and client concerns and help achieve better marketing and sales alignment.”

Digital Event Amplification will markedly augment the trade show experience by establishing attendee interest prior to the event itself, as well as, seamlessly aligning sales and marketing efforts. Furthermore, this highly-targeted lead generation strategy guarantees a strong return on exhibition investments and an unmatched competitive advantage.

Building on its success in driving high-impact results, inSegment is launching this new service to provide a much-needed solution for sales and marketing teams at exhibitions worldwide.