Author: Christopher Gonzalez

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5 Ways the Google SERPs Redesign Allows Headlines to Shine

5 Ways the Google SERPs Redesign Allows Headlines to Shine

SEM Comments Off on 5 Ways the Google SERPs Redesign Allows Headlines to Shine

Google recently increased the width of search engine results pages, which means instead of having to work with 55-60 characters for headlines, you can now work with around 70. So what does this mean for effective headlining? Now that you have more characters at your disposal, you have more opportunities to make your headlines shine […]

6 Productivity Dos and Don’ts for the Workplace

6 Productivity Dos and Don’ts for the Workplace

Uncategorized Comments Off on 6 Productivity Dos and Don’ts for the Workplace

The office: a space filled with the aroma of coffee, and the furious clicking of your coworkers’ keyboards… a room where ideas come to life, and hard work pays off. If this sounds familiar, your organization is probably a great place to work. But you may find that relieving stress in the workplace is as […]

4 Misconceptions About B2B Social Media (And Their Harsh Realities)

4 Misconceptions About B2B Social Media (And Their Harsh Realities)

Social Media Comments Off on 4 Misconceptions About B2B Social Media (And Their Harsh Realities)

Ah yes, social media: a world where writing on walls and poking strangers is widely accepted by the online population. But of course, teenagers aren’t the only ones committed to a serious relationship with social media—your potential customers are, too. There are several advantages of social media for B2B companies. For example, social networking gives […]

5 Ways to Create an SEO Juggernaut

5 Ways to Create an SEO Juggernaut

Search Engine Optimization Comments Off on 5 Ways to Create an SEO Juggernaut

So your goal is to generate more website traffic and increase conversions—but you can’t get started without oiling up a well-built SEO machine. With over one billion active websites today, it’s a challenge to differentiate your site from an enormous pool of digital content. However, with the implementation of an effective SEO strategy, you’ll have less […]