Our process

Demand Generation

• Analysis of Historical Efforts and Campaigns
• Target Identification
• Evaluation of Keyword Universe, Competition and Opportunities
• Creation of Campaign & Ad-Group Structure
• Investigation of Display Network Opportunities
• Ad Creation
• Implementation of Codes and Required Development
• Campaign Launch
• Initial Monitoring and Reporting
• Monitor Results & Adjust Strategy

SEO

• Identification of Key Competitors and Target Audiences
• Development of Strategic Keywords Clouds
• Analysis of On-Page and Off-Pages Factors
• Strategic Implementation of On-Page Methods
• Off-Page Channel Discovery
• Off-Page Link Building
• Maintenance and Reporting

Website Development

• Definition of Key Features and Functionality
• CMS Selection
• Identification of Audience Profiles
• Build of Information Architecture
• Content Creation and Strategy
• Website Design
• Setup of Production Site
• Development
• Quality Assurance in Sandbox Environment
• Launch
• Initial Monitoring and Reporting
• Maintenance and Reporting

Creative and Branding

• Definition of Brand Goals
• Branding Concept Development
• Determination of Look and Feel
• Logo and Tagline Creation
• Implementation of New Corporate Concept
• New Brand Launch

Email Marketing

• Definition of Relevant Marketing Message
• ESP Selection
• Determination of Optimal Conversion Points
• Template Design
• Optimization of Template for Email Clients
• Template Programming
• Monitor Results
• Detailed Report

PR and Social Media

• Discovery of Relevant Social Media Channels
• Implementation Plan Development
• Identification of Relevant Brand Messaging
• Custom Skin Design
• Implementation of Custom Skins
• Post Content & Monitor Engagement